The Marketing program at Emory University delivers a dynamic and rigorous curriculum designed to prepare students for today’s fast-paced global business environment. The four-year undergraduate program blends foundational business knowledge with strategic marketing principles, providing students with the ability to understand consumer behavior, market analytics, digital branding, and integrated marketing communications. Students begin by building a strong base in economics, statistics, and management, and then dive into advanced marketing topics that emphasize both creativity and data-driven decision-making.
Throughout the program, students benefit from real-world applications through internships, case competitions, and hands-on projects in collaboration with local and national companies. Emory’s marketing faculty bring a wealth of academic and industry expertise, offering mentorship and research opportunities in areas like consumer psychology, brand strategy, and social media marketing. Students are encouraged to tailor their studies with electives and experiential learning components, gaining a competitive edge in areas such as digital marketing, sustainability in business, and international market development. By graduation, students emerge with a holistic understanding of how to create and communicate value in diverse market environments.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 January 2026
- Location: Emory University, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Business and Analytical Foundations
- Principles of Microeconomics
- Introduction to Financial Accounting
- Business Communication
- Applied Calculus for Business
Year 2 – Core Business Knowledge
- Principles of Marketing
- Organizational Behavior
- Business Statistics
- Managerial Finance
Year 3 – Marketing Specialization
- Consumer Behavior
- Digital Marketing Strategy
- Market Research and Analytics
- Advertising and Promotion
Year 4 – Strategic Integration and Practice
- Brand Management
- Global Marketing
- Marketing Capstone Project
- Internship or Directed Study
Career Opportunities
Graduates of the Marketing program are well-positioned to pursue a variety of career paths in brand management, digital marketing, advertising, sales strategy, and market research. Emory alumni often secure roles at leading companies in sectors like retail, tech, media, consulting, and financial services, with job titles such as Marketing Analyst, Account Executive, Brand Strategist, or E-commerce Manager. The program also lays a strong foundation for those interested in continuing their education through MBA or specialized master’s programs. With an emphasis on both analytical and creative skills, graduates are able to adapt to emerging industry trends, lead marketing initiatives, and drive value in consumer-focused organizations.
Why Choose This Program
Emory University’s Marketing program combines academic rigor, real-world exposure, and personalized learning to equip students for impactful careers in a constantly evolving marketplace. Students benefit from close connections to Atlanta’s vibrant business ecosystem, gaining access to internships, alumni networks, and mentorships from leaders in marketing and entrepreneurship. The program’s curriculum goes beyond textbooks, emphasizing innovation, ethical practice, and cross-disciplinary thinking. Whether you’re passionate about digital campaigns, global branding, or consumer analytics, this program offers the tools, flexibility, and support to help you shape a rewarding future in marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 404 727 6123
Email: contentedit@emory.edu
Address: University of Emory, 201 Dowman Drive, Atlanta, GA 30322, United States
