Marketing
The Bachelor of Science in Marketing equips students with the skills and knowledge needed to navigate the dynamic world of marketing, branding, and consumer behavior. The program emphasizes strategic thinking and analytical skills, preparing students to create effective marketing campaigns, analyze market trends, and understand consumer psychology. Students develop expertise in digital marketing, advertising, sales strategies, and market research, allowing them to design data-driven solutions that meet business objectives. Coursework combines theoretical knowledge with practical applications, ensuring graduates are capable of addressing modern marketing challenges across various industries.
Over four years, students engage in courses covering principles of marketing, consumer behavior, market research, digital marketing, and brand management. Hands-on experiences, including internships, case studies, and collaborative projects, provide opportunities to apply classroom knowledge in real-world marketing contexts. Students also explore social media strategies, data analytics, product development, and marketing communication, preparing them to deliver innovative and impactful marketing solutions. By the final year, graduates demonstrate analytical proficiency, creative problem-solving, and professional readiness, positioning them for careers in marketing, advertising, sales, or advanced studies in business and marketing.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Illinois Urbana-Champaign, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Marketing
• Introduction to Marketing Principles
• Fundamentals of Business and Economics
• Academic Writing and Research Methods
• Introduction to Digital Media
Year 2 - Core Marketing and Analytics Skills
• Consumer Behavior and Market Research
• Marketing Communication and Advertising
• Data Analysis for Marketing Decisions
• Elective Modules in Business or Marketing
Year 3 - Applied Marketing and Strategic Planning
• Brand Management and Product Development
• Social Media and Digital Marketing Strategies
• Internship in Marketing or Advertising Firms
• Elective Modules in International Marketing or Analytics
Year 4 - Capstone and Professional Integration
• Independent Marketing Project or Campaign
• Seminar in Contemporary Marketing Practices
• Internship in Marketing, Branding, or Consultancy
• Advanced Topics in Marketing Strategy and Analytics
Career Opportunities
Graduates of this program are prepared for careers in marketing, advertising, brand management, digital marketing, and market research. Career paths include positions in marketing agencies, corporate marketing departments, advertising firms, digital media companies, and consulting organizations, where professionals develop strategies, conduct market analysis, and drive business growth. Graduates may also pursue entrepreneurship, consultancy, or continue with advanced studies in marketing, business analytics, or management. The program equips students with strategic thinking, analytical skills, and professional competence, enabling them to excel in competitive marketing and business environments.
Why Choose This Program
This program is ideal for students passionate about understanding consumer behavior, brand development, and business strategy, seeking to combine strategic knowledge with practical marketing skills. Learners develop analytical thinking, creative problem-solving abilities, data interpretation skills, and professional readiness, enabling them to design effective campaigns and implement marketing strategies. The four-year curriculum balances theoretical study, hands-on projects, internships, and real-world case analyses, providing a comprehensive foundation in marketing. By integrating practical experience with strategic insights, students gain the confidence and competence to pursue careers in marketing, advertising, digital media, brand management, or continue with advanced studies, positioning themselves as skilled professionals in the dynamic business landscape.
Contact Information
For further information, please contact the graduate admissions office at:
Phone: 217-333-0035
Email: grad@illinois.edu
Address: The Graduate College, 507 East Green Street, Suite 101, MC-434, Champaign, IL 61820, United States
