The English-taught Marketing program at Marmara University is a four-year undergraduate degree designed for students who want to understand how markets work, how customers think, and how businesses build their brands. Throughout the program, students learn the main areas of marketing such as consumer behaviour, digital marketing, brand management, advertising, sales, and marketing strategy. Courses are taught fully in English, helping students develop both professional knowledge and strong communication skills. The program combines theory with practical learning, allowing students to analyse real cases, create marketing ideas, and understand how companies promote their products in today’s competitive world.
Studying in Istanbul adds an important advantage because the city is a centre for business, technology, media, and international trade. Students gain experience in a multicultural environment, learn how global and local markets operate, and improve their ability to work with people from different backgrounds. With its international vision and practice-oriented curriculum, the Marketing program prepares students for careers in many industries, including digital media, retail, advertising, international business, and brand management. It is a strong choice for students who enjoy creativity, communication, and understanding people.
Key information
Key Facts
- Degree: Bachelor of Arts in Marketing
- Standard period of study: 4 years (8 semesters)
- Location: Istanbul, Turkey
- Study Type: Undergraduate (full-time, international)
- Admission semester: Fall semester only
- Area of study: Marketing, Brand Management, Consumer Behaviour, Digital Marketing, International Marketing
- Main language: English
Program Structure
Semester 1 – Foundations & Intro Courses
- Introduction to Marketing / Business Basics
- Basic Economics / Microeconomics
- Mathematics / Statistics for Business
- Academic English & Communication Skills
- General Education / Elective Course
Semester 2 – Core Concepts & Fundamentals
- Principles of Marketing
- Financial / Managerial Basics (as support)
- Quantitative Methods / Statistics for Business
- Consumer Behaviour Basics
- Elective / General Education Course
Semester 3 – Intermediate Marketing & Market Analysis
- Marketing Research Methods
- Market Analysis & Data Interpretation
- Digital Media & Marketing Tools
- Brand Management Basics
- Elective / General Course
Semester 4 – Marketing Strategy & Consumer Insights
- Advertising & Promotion Strategies
- International / Global Marketing
- Sales & Distribution Management
- Business Statistics / Decision Sciences
- Elective / General Course
Semester 5 – Specialization & Applied Marketing
- Digital Marketing & E-commerce
- Consumer Behaviour & Market Segmentation
- Marketing Management / Strategic Marketing
- Elective Course
- Business Ethics / Professional Skills
Semester 6 – Advanced Marketing & Market Research
- Brand Management & Consumer Psychology
- Marketing Analytics / Data-Driven Marketing
- International Market Strategies
- Elective / General Course
- Seminar / Practical Workshop
Semester 7 – Industry Practice & Projects
- Marketing Project or Internship / Applied Marketing Case
- Media Marketing / Content & Social Media Marketing
- Elective or Specialization Course
- Elective / General Course
Semester 8 – Capstone Project & Career Preparation
- Graduation Project / Final Marketing Plan or Research
- Advanced Electives (e-commerce, global marketing, brand strategy etc.)
- Professional Skills & Career Readiness
- Elective / Specialization Course
Career Opportunities
Graduates of this program can pursue careers in sectors like marketing, brand management, advertising, digital media, e-commerce, market research, sales management, public relations, and international business. They can work as marketing specialists, brand managers, digital marketing analysts, sales and product managers, advertising or content strategists, market researchers, or social media and communication experts. With strong English and marketing training, they have opportunities in multinational companies, global markets, or international contexts — offering diverse career paths in business, media, retail, or consultancy.
Why Choose This Program
Choosing the English Marketing program at Marmara University means joining a learning environment that blends creativity with analytical thinking, helping you understand markets while developing strong communication and strategic planning skills. The curriculum teaches you how to analyse consumer needs, build effective marketing strategies, and use digital tools confidently — giving you a strong base for today’s fast-changing business world.
The program supports your growth with practical projects, elective specialisations, and opportunities for applied learning. With English instruction and an internationally focused curriculum, this degree prepares you for a wide range of careers in marketing, media, business development, and global companies — making it an excellent choice for students who want a creative and versatile business profession.
Contact Information
Marmara University – Faculty of Business Administration, Department of Marketing (English)
Göztepe Campus, Kadıköy,
Istanbul, Türkiye
Tel: +90 216 777 30 00
Fax: +90 216 777 30 05
Email: marketing@isletme.marmara.edu.tr
Student Advisory Office – Marmara University
Tel: +90 216 336 57 70
Email: ogrencidanisma@marmara.edu.tr
International Office – Marmara University
Tel: +90 216 336 57 70
Email: international@marmara.edu.tr
