Marketing
The Marketing program at the University of Miami provides students with a deep and versatile understanding of how to create, communicate, and deliver value to consumers in a competitive global environment. Through a well-rounded liberal arts education combined with specialized marketing courses, students explore the principles of consumer behavior, brand strategy, digital marketing, analytics, advertising, and strategic planning. The program balances creative thinking with data-driven decision-making, empowering students to develop effective marketing campaigns that are not only visually compelling but also grounded in solid market research and performance metrics. Whether students aim to work for global corporations, start their own businesses, or join innovative startups, the program builds the foundation needed to understand how brands succeed in dynamic markets.
From their first semester, students engage with case studies, hands-on projects, simulations, and real-world marketing challenges that mirror the expectations of professional settings. With guidance from experienced faculty and access to internships in Miami’s vibrant business and media ecosystem, students cultivate practical skills in digital platforms, social media strategy, consumer insights, and product development. The curriculum also emphasizes ethical marketing practices, cross-cultural communication, and the ability to adapt strategies in response to technological change and consumer trends. By graduation, students have not only learned marketing theory but have also developed the confidence and experience to take on leadership roles in campaign planning, market analysis, brand management, or client services.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Arts
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing and Business
• Principles of Marketing
• Introduction to Business
• Consumer Psychology
• Quantitative Methods
• Public Speaking
Year 2 – Marketing Essentials and Communication
• Advertising and Promotion Strategy
• Market Research and Analytics
• Professional Communication
• Economics and Business Law
• Introduction to Digital Marketing
Year 3 – Advanced Marketing Strategies
• Brand Management
• Social Media and Content Marketing
• Pricing and Sales Strategies
• Global Marketing
• Electives in Psychology, Design, or Analytics
Year 4 – Integration and Professional Preparation
• Strategic Marketing Planning
• Marketing Ethics and Law
• Marketing Capstone Project
• Internship in Marketing or Advertising
• Leadership in Business Contexts
Career Opportunities
Graduates of this program are prepared to enter a wide range of roles within the marketing field, including brand strategist, market analyst, digital marketing coordinator, sales manager, advertising account executive, and product marketing specialist. Their skills are in high demand across industries such as retail, tech, hospitality, healthcare, media, and finance. Many pursue careers with marketing agencies, multinational corporations, or growing startups, while others take entrepreneurial paths or work in nonprofit promotion and advocacy. The analytical, communication, and strategic planning capabilities developed during the program also position graduates for success in customer experience design, social media management, and marketing consulting. For those seeking further specialization, the degree also serves as a strong foundation for graduate studies in business, analytics, or communications.
Why Choose This Program
This program is an excellent choice for students seeking to build a career rooted in creativity, strategy, and business insight. The University of Miami’s Marketing BA provides a learning environment that fosters innovation, adaptability, and real-world readiness. Through experiential learning, case-based instruction, and a focus on both emerging trends and core principles, students graduate equipped to drive growth and engagement in any market. The program’s location in Miami, a hub of global commerce and multicultural influence, adds valuable context and opportunity for students to connect with industry leaders, attend events, and secure internships that bridge academic and professional life. With a faculty committed to mentoring and a curriculum that evolves with market demands, this program ensures students are not just ready for today’s marketing world—but prepared to shape its future.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
