The Bachelor’s in Marketing at the University of Navarra is a four-year, full-time on-campus program designed to provide a comprehensive understanding of modern marketing principles and business communication strategies. The program covers consumer behavior, digital marketing, brand management, market research, advertising, and strategic communication. It combines theoretical knowledge with practical projects to develop strong analytical and creative skills.
Graduates are prepared for careers in digital marketing, brand management, advertising agencies, market research, and corporate communications. The program emphasizes real-world applications and data-driven decision-making to ensure strong industry relevance. It focuses on strategic marketing expertise to equip students with the skills needed to succeed in competitive global markets and evolving digital environments.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 11 May 2026
- Location: University of Navarra, Spain
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing
- Introduction to Marketing
- Consumer Behavior
- Market Research
- Digital Marketing
Year 2 – Advanced Marketing Principles
- Marketing Strategy
- Brand Management
- Marketing Communications
- Retail and Sales Management
Year 3 – International Marketing
- Global Marketing Strategy
- International Brand Management
- Cross-Cultural Marketing
- Marketing Analytics
Year 4 – Applied Marketing and Final Project
- Marketing Capstone Project
- Strategic Marketing in Practice
- Research Project in Marketing
- Final Presentation & Academic Portfolio
Career Opportunities
Graduates of the Marketing Bachelor’s program are highly sought after in brand management, digital marketing, and advertising. With expertise in consumer behavior, market research, and marketing communications, graduates can pursue roles as marketing managers, digital marketing specialists, brand strategists, or market researchers. The increasing importance of digital marketing and consumer-centric strategies ensures strong career prospects in marketing agencies, retail companies, and e-commerce businesses.
Why Choose This Program
Marketing program focuses on consumer behavior, brand development, and marketing strategies. Students will gain practical skills in developing and executing marketing campaigns, conducting market research, and analyzing consumer trends. The program prepares graduates for leadership roles in marketing, equipping them with the knowledge to drive business growth through effective marketing strategies and brand management.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 948 42 56 00
Email: info@unav.es
Address: University of Navarra, Campus Universitario s/n, 31009 Pamplona, Spain
