Marketing
The Bachelor of Science in Marketing at Notre Dame University is a dynamic and forward-thinking program designed to prepare students for the ever-evolving world of consumer behavior, branding, and digital commerce. This program offers a deep exploration of marketing strategy, market research, advertising, and analytics, ensuring students understand both the creative and analytical sides of the discipline. Through real-world case studies, hands-on projects, and data-driven decision-making exercises, students gain practical insight into how businesses attract and retain customers in competitive markets.
Beyond theoretical knowledge, students learn to develop customer-centric strategies, evaluate market trends, and use digital tools to optimize brand engagement and campaign performance. The curriculum reflects the latest developments in global marketing, consumer psychology, and technological innovation. Emphasizing ethical practices, cultural awareness, and innovation, the program equips graduates with the skills and mindset necessary to lead in diverse business environments. Students are also encouraged to participate in internships, professional workshops, and research initiatives to strengthen their industry readiness.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 03 January 2026
- Location: University of Notre Dame, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Business and Communication
- Introduction to Marketing
- Principles of Microeconomics
- Business Communication
- Academic Writing and Inquiry
- Introduction to Management
Year 2 – Core Marketing Knowledge
- Consumer Behavior
- Marketing Research
- Financial Accounting
- Business Statistics
- Digital Literacy and Analytics
Year 3 – Strategic and Applied Marketing
- Brand Management
- Integrated Marketing Communications
- Social Media and Digital Marketing
- International Marketing
- Elective: Retail Strategy or Marketing for Nonprofits
Year 4 – Innovation and Capstone Experience
- Strategic Marketing Planning
- Marketing Analytics and CRM
- Capstone Project in Marketing
- Elective: Data Visualization or Marketing Ethics
- Internship or Industry Consultancy Project
Career Opportunities
Graduates of the Marketing program at Notre Dame University pursue careers in brand management, digital marketing, market research, advertising, and sales strategy across a wide range of sectors including retail, tech, media, finance, and healthcare. Typical job titles include marketing analyst, social media manager, advertising coordinator, product manager, and market research specialist. Some alumni go on to work at global firms, while others thrive in startups or launch their own ventures. The program also serves as a strong foundation for those pursuing graduate studies in marketing, communication, or business administration. With the blend of creativity, data expertise, and strategic thinking, graduates are well-positioned to lead marketing efforts that drive business growth and consumer engagement.
Why Choose This Program
Notre Dame University’s Marketing program stands out for its strategic blend of creativity and analytics, preparing students to navigate the complexities of modern marketing. The curriculum emphasizes real-world application, ethical leadership, and digital fluency, ensuring graduates not only understand current trends but can anticipate future ones. Students benefit from mentorship, experiential learning, and exposure to global marketing challenges through internships and collaborative projects. Whether you aim to craft compelling brand stories, analyze consumer behavior, or launch innovative campaigns, this program gives you the vision, tools, and business acumen to succeed in a rapidly changing marketplace.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 574 631 5000
Email: admissions@nd.edu
Address: University of Notre Dame, Notre Dame, IN 46556, United States
