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Marketing
The Bachelor of Science in Marketing at the University of Southampton provides students with the essential skills to succeed in the dynamic field of marketing. This three-year, full-time program covers areas such as consumer behavior, branding, digital marketing, and marketing strategy. Students will develop practical skills in market research, digital marketing techniques, and brand management.
On-campus learning includes group projects, internships, and case studies that provide real-world experience in the marketing field. Graduates are well-prepared for careers in marketing, advertising, public relations, and digital marketing, where they can create and implement effective marketing campaigns for a wide range of industries.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Science
- Duration: 3 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing
• Introduction to Marketing Principles and Practices
• Business Economics and Organizational Behaviour
• Academic Writing and Research Skills
• Quantitative Methods and Data Analysis
Year 2 – Intermediate Marketing and Strategy
• Consumer Behaviour and Market Research
• Digital Marketing and Social Media Strategies
• Brand Management and Advertising
• Elective Modules in International Marketing, Retail, or Entrepreneurship
Year 3 – Advanced Marketing and Capstone Project
• Strategic Marketing Management and Marketing Analytics
• Dissertation / Independent Research Project
• Seminar on Marketing Trends and Innovation
• Elective Modules in Marketing Communication, Services Marketing, or Business Analytics
Career Opportunities
Graduates of this program are prepared for careers in marketing management, brand strategy, digital marketing, market research, and business development. The curriculum develops skills in consumer analysis, strategic planning, data-driven decision making, digital marketing tools, and communication, enabling roles such as marketing analyst, brand manager, digital marketing specialist, market researcher, and business development executive. Graduates are also well-positioned for postgraduate study in marketing, business management, or data analytics, offering opportunities to advance into leadership, consultancy, or specialized marketing roles. The program equips students to create, manage, and evaluate marketing strategies effectively in dynamic business environments.
Why Choose This Program
This Bachelor of Science at the University of Southampton provides a comprehensive education in marketing theory, practice, and analytics, combining academic knowledge with real-world application. Students gain expertise in consumer behaviour, digital marketing, branding, and strategic planning, while developing analytical, communication, and problem-solving skills. The program emphasizes practical projects, research-led teaching, and exposure to contemporary marketing practices, preparing graduates to meet the challenges of modern marketing and business environments. With faculty guidance, industry engagement, and access to learning resources, students acquire the confidence and competence to pursue successful careers in marketing and related fields.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
