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Marketing
The Marketing Bachelor of Business Administration program at the University of Wisconsin provides students with a comprehensive understanding of the strategies, principles, and practices that drive modern marketing in a global economy. The program integrates key areas such as consumer behavior, brand management, digital marketing, market research, advertising, and strategic planning. Students develop analytical, creative, and communication skills to design, implement, and evaluate effective marketing campaigns. The curriculum emphasizes the application of marketing theory to real-world scenarios, preparing students to understand market dynamics, anticipate consumer needs, and create value for businesses and organizations.
Throughout the program, students engage in experiential learning opportunities, including case studies, simulations, internships, and collaborative projects with industry partners. The curriculum also explores emerging trends in digital marketing, e-commerce, social media analytics, and global marketing strategies, ensuring that graduates are well-equipped to navigate the rapidly evolving marketing landscape. Students develop competencies in data-driven decision-making, strategic analysis, and ethical marketing practices, preparing them for diverse professional roles in competitive markets.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Business Administration
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2026
- Location: University of Wisconsin, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing
• Principles of Marketing
• Introduction to Business Administration
• College Writing and Communication
• Business Mathematics and Statistics
Year 2 – Core Marketing Concepts
• Consumer Behavior and Market Research
• Marketing Analytics and Data Interpretation
• Advertising and Brand Management
• Managerial Accounting and Business Economics
Year 3 – Applied Marketing and Strategy
• Digital Marketing and Social Media Strategy
• Product Development and Pricing Strategies
• Sales Management and Retail Marketing
• Internship or Applied Marketing Project
Year 4 – Advanced Integration and Capstone
• Strategic Marketing Planning
• Global Marketing and Emerging Trends
• Independent Research Project or Capstone
• Seminar in Marketing Strategy and Ethics
Career Opportunities
Graduates of the Marketing program are prepared for careers in brand management, advertising, digital marketing, market research, sales management, product development, retail management, marketing analytics, and marketing consulting. They may work in multinational corporations, small businesses, nonprofit organizations, startups, and marketing agencies. Many graduates also pursue advanced degrees in marketing, business administration, digital marketing, or analytics, enhancing their opportunities for leadership and specialized roles. Employers highly value graduates for their strategic thinking, analytical abilities, creativity, communication skills, and capacity to design and execute effective marketing campaigns, enabling them to contribute meaningfully to organizational growth, customer engagement, and brand development.
Why Choose This Program
This program offers a distinctive combination of strategic insight, practical experience, and data-driven marketing expertise, preparing students to excel in diverse and dynamic marketing environments. Students benefit from faculty mentorship, access to industry partnerships, and opportunities for internships and applied projects, bridging theory with real-world practice. The curriculum emphasizes critical thinking, ethical decision-making, and the integration of emerging digital technologies, equipping graduates to develop innovative marketing strategies, interpret consumer behavior, and drive business success. Whether pursuing careers in brand management, digital marketing, advertising, or market research, students graduate with the expertise, practical skills, and professional confidence necessary to thrive in the competitive and evolving field of marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
