Marketing
The Marketing Bachelor of Science program provides students with a comprehensive understanding of market dynamics, consumer behavior, and strategic brand management. Through an interdisciplinary approach that integrates business fundamentals with creativity and analytical thinking, students gain skills in market research, advertising, sales strategy, and digital marketing tools. The curriculum includes real-world projects and case studies, helping students build both technical and practical capabilities that reflect the demands of the evolving marketing landscape.
Throughout the four-year journey, students explore various areas such as pricing strategies, social media campaigns, customer experience, and product development. Emphasis is placed on critical thinking, innovation, and effective communication, all of which are essential for marketing professionals in competitive environments. With access to faculty experienced in both academia and industry, graduates are well-prepared to address contemporary challenges in global markets and contribute meaningfully to organizational growth.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing and Business
- Introduction to Business
- Principles of Marketing
- Microeconomics
- Business Communication
- College Algebra or Calculus
Year 2 – Strategic and Consumer-Centered Learning
- Consumer Behavior
- Marketing Research
- Financial Accounting
- Business Ethics
- Digital Media and Marketing Tools
Year 3 – Applied Marketing and Global Trends
- International Marketing
- Sales and Negotiation Techniques
- Product and Brand Management
- Social Media Strategy
- Elective: Data Analytics for Marketers
Year 4 – Integration, Leadership, and Capstone
- Marketing Strategy
- Entrepreneurship and Innovation
- Advanced Topics in Marketing
- Capstone Project in Marketing
- Internship / Fieldwork Experience
Career Opportunities
Graduates of this program can pursue diverse roles in the private sector, public institutions, and non-profit organizations. Possible job titles include Marketing Analyst, Brand Manager, Social Media Strategist, and Sales Executive. Alumni often find careers in sectors such as retail, technology, finance, healthcare, and advertising agencies. Some graduates also venture into consultancy or establish their own marketing firms. The program also provides a strong foundation for those who wish to continue with graduate-level business or marketing education.
Why Choose This Program
This program combines analytical thinking, creative execution, and strategic insight to develop highly adaptable professionals in the field of marketing. It emphasizes practical application, teamwork, and communication skills while integrating the latest technologies and global perspectives. With opportunities for internships, case-based learning, and faculty mentorship, students are equipped not only with academic knowledge but also with hands-on experience. The curriculum is designed to prepare graduates to lead marketing initiatives with confidence and a clear understanding of consumer needs and market shifts.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
