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Marketing - Brand and Marketing Management
The Master of Business Administration (MBA) in Marketing – Brand and Marketing Management at the University of Wisconsin is a one-year, full-time program designed for individuals who want to become leaders in the ever-evolving field of marketing. This program focuses on equipping students with a strong foundation in brand management, strategic marketing, and consumer behavior, while also emphasizing practical skills in digital marketing, market research, and advertising strategies. The curriculum is designed to provide a balance of theoretical frameworks and hands-on experience, ensuring that students are prepared to handle real-world marketing challenges. By engaging in case studies, team projects, and internships, students gain insights into the global marketing landscape and develop the expertise to make data-driven decisions that influence brand positioning and customer loyalty.
Through this program, students will develop a deep understanding of how brands are built, sustained, and evolved in competitive markets. The curriculum covers essential topics like digital media marketing, branding strategy, international marketing, and marketing analytics, enabling graduates to become proficient in managing complex marketing campaigns and leading brand initiatives. By the end of the program, students will be ready to take on high-level roles in brand management, marketing strategy, and advertising across various industries, including consumer goods, technology, and consulting.
Key information
Key Facts
- Program Title: Marketing - Brand and Marketing Management
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 10 April 2026
- Location: University of Wisconsin, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Marketing Foundations and Brand Strategy
• Principles of Marketing and Consumer Behavior
• Introduction to Brand Management
• Marketing Research and Data Analysis
• Strategic Marketing Planning
Semester 2 – Advanced Marketing and Digital Strategies
• Digital Marketing and Social Media Strategy
• Brand Positioning and Competitive Strategy
• Marketing Communications and Advertising Campaigns
• Consumer Psychology and Behavioral Economics
Semester 3 – Applied Marketing and Leadership
• Marketing Analytics and Data-Driven Decision Making
• Integrated Marketing Communications (IMC)
• Elective Modules in Global Marketing, Luxury Brand Management, or Content Marketing
• Internship or Capstone Marketing Project
Semester 4 – Final Project and Professional Development
• Master’s Thesis or Marketing Consultancy Project
• Seminar in Global Brand Management
• Professional Networking and Career Development in Marketing
• Leadership and Innovation in Marketing
Career Opportunities
Graduates of the MBA in Marketing – Brand and Marketing Management program are well-equipped to pursue leadership positions in a variety of industries. Many graduates go on to become brand managers, marketing directors, digital marketing strategists, advertising managers, and market research analysts. The program’s focus on brand strategy, consumer behavior, and digital marketing ensures that graduates are prepared to lead in roles related to product marketing, brand positioning, content creation, and advertising campaigns. Additionally, the strong emphasis on leadership development and strategic decision-making opens doors to higher-level management positions, such as chief marketing officer (CMO) or marketing consultant. The skills and knowledge gained in this program also make graduates highly competitive in industries such as consumer goods, luxury products, technology, and media and entertainment.
Why Choose This Program
The MBA in Marketing – Brand and Marketing Management at the University of Wisconsin offers a unique opportunity to combine the fundamentals of business administration with a specialized focus on marketing strategy and brand management. With its emphasis on both creative and analytical skills, this program prepares students to become dynamic leaders capable of driving marketing innovations in a fast-paced, global marketplace. The integration of digital marketing, brand positioning, and consumer behavior ensures that students gain the knowledge to adapt to changing market dynamics and technological advancements. Graduates leave the program with a comprehensive understanding of the marketing discipline, along with the practical tools needed to lead successful marketing campaigns and influence brand decisions in the real world. Whether in brand management, digital marketing, or consulting, the program empowers students to make strategic decisions that foster long-term business growth and brand loyalty.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
