Marketing Communication
The Master of Business Administration in Marketing Communication at Stockholm University is a two-year, full-time on-campus program within the field of communication studies. The program focuses on the strategic planning and execution of marketing communication campaigns, including advertising, public relations, digital media, and corporate communication. Students develop advanced skills in creating and managing communication strategies that effectively engage audiences and enhance brand presence across various platforms.
Graduates can pursue careers in brand communication, advertising strategy, and public relations management. The program also provides a solid foundation for leadership roles in marketing agencies, corporate communication departments, and global brands, preparing students for high-level positions where strategic communication and marketing expertise are essential.
Key Facts
Key Facts
- Program Title: Marketing Communication
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Stockholm University, Sweden
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Communication
• Introduction to Marketing Communication
• Brand Communication and Strategy
• Consumer Behavior and Marketing Research
• Research Methods in Marketing Communication
Semester 2 – Advanced Marketing Communication
• Digital Marketing and Social Media Strategies
• Public Relations and Media Relations
• Advertising and Promotion Techniques
• Elective Modules in Marketing Communication
Semester 3 – Specialized Marketing Communication
• Strategic Communication Management
• Marketing Communication for Global Brands
• Crisis Communication and Reputation Management
• Fieldwork/Research Project in Marketing Communication
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing Communication
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Master of Business Administration in Marketing Communication program are highly sought after in fields such as advertising, public relations, and digital marketing. With expertise in communication strategies, branding, and media relations, graduates are well-equipped to take on roles such as marketing manager, PR specialist, brand strategist, and media consultant. The increasing importance of integrated marketing communications creates strong career opportunities in both corporate and agency settings. Many alumni go on to work in large media companies, tech firms, and advertising agencies, driving brand awareness and consumer engagement.
Why Choose This Program
The Master of Business Administration in Marketing Communication program combines the study of business principles with advanced marketing communication strategies. Students learn how to effectively manage brands, develop marketing campaigns, and engage audiences through various media channels. The program emphasizes real-world applications, preparing graduates to succeed in dynamic industries where marketing communication plays a critical role in shaping business success. The program’s multidisciplinary approach ensures graduates are well-prepared for leadership roles in marketing, communications, and brand management.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 8 16 20 00
Email: info@su.se
Address: Stockholm University, Universitetsvägen 10A, 106 91 Stockholm, Sweden
