Marketing Communication
The Master of Arts in Marketing Communication at Stockholm University is a two-year, full-time on-campus program within the field of communication studies. The program delves into the strategies and tools used to communicate marketing messages effectively across various platforms, including digital, print, and social media. Students explore topics such as consumer behavior, branding, media relations, and integrated marketing communication, gaining practical and theoretical insights into creating impactful marketing campaigns and managing brand identity.
Graduates can pursue careers in brand management, marketing strategy, and digital communication. The program also provides a solid foundation for roles in advertising agencies, corporate communication departments, and media companies, where expertise in marketing communication is essential for developing strategies that resonate with audiences and drive business success.
Key Facts
Key Facts
- Program Title: Marketing Communication
- Degree Type: Master of Arts
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Stockholm University, Sweden
- Field of Study: Communication Studies
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Communication
• Introduction to Marketing and Communication Theory
• Advertising and Branding Strategies
• Public Relations and Media Strategy
• Research Methods in Marketing Communication
Semester 2 – Advanced Marketing Communication
• Digital Marketing and Social Media Strategies
• Consumer Behavior and Marketing Analytics
• Integrated Marketing Communications
• Elective Modules in Marketing Communication
Semester 3 – Specialized Marketing Communication
• Marketing Communication for Global Brands
• Crisis Communication and Reputation Management
• Strategic Communication and Organizational Leadership
• Fieldwork/Research Project in Marketing Communication
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing Communication
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Master of Arts in Marketing Communication program are well-prepared for careers in advertising, brand management, and public relations. They can pursue roles as marketing manager, PR specialist, digital strategist, and brand consultant. The program’s focus on communication strategies and consumer behavior prepares graduates to work in advertising agencies, media companies, and corporate marketing departments, developing effective marketing campaigns and building strong brands.
Why Choose This Program
The Master of Arts in Marketing Communication program blends communication theory with practical marketing strategies. Students learn how to create compelling marketing campaigns, manage brand messaging, and engage audiences through digital and traditional media. The program prepares graduates to take on leadership roles in marketing and communication, offering a competitive edge in the fast-paced world of advertising, branding, and public relations.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 8 16 20 00
Email: info@su.se
Address: Stockholm University, Universitetsvägen 10A, 106 91 Stockholm, Sweden
