Marketing - Fashion and Trends
The Bachelor’s in Marketing (Fashion and Trends) at the University of Navarra is a four-year, full-time on-campus program designed to provide a strong foundation in marketing with a specialized focus on the fashion industry and emerging trends. The program covers consumer behavior, brand management, digital marketing, fashion communication, trend analysis, and retail strategy, combining business knowledge with creative industry insights.
Graduates are prepared for careers in fashion marketing, brand management, luxury retail, advertising, and trend forecasting. The program integrates real-world projects and industry-based learning to develop both analytical and creative skills. It focuses on fashion marketing strategy to equip students with the expertise needed to succeed in the fast-evolving global fashion and lifestyle industries.
Key Facts
Key Facts
- Program Title: Marketing - Fashion and Trends
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 11 May 2026
- Location: University of Navarra, Spain
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing
- Introduction to Marketing
- Consumer Behavior
- Fashion Marketing Fundamentals
- Business Communication
Year 2 – Advanced Fashion Marketing
- Brand Management in Fashion
- Fashion Trend Forecasting
- Retail and Visual Merchandising
- Digital Marketing in Fashion
Year 3 – International Fashion Marketing
- Global Fashion Markets
- Marketing Strategies for Fashion Brands
- Fashion Consumer Insights
- International Fashion Retail Management
Year 4 – Applied Fashion Marketing and Final Project
- Fashion Marketing Capstone Project
- Marketing Analytics and Strategy
- Research Project in Fashion Marketing
- Final Presentation & Academic Portfolio
Career Opportunities
Graduates of the Marketing - Fashion and Trends Bachelor’s program are highly sought after in fashion marketing, brand management, and luxury brand marketing. With expertise in trend forecasting, consumer behavior, and fashion brand management, graduates can pursue roles as fashion marketers, brand strategists, luxury goods managers, or retail consultants. The growing global fashion industry ensures strong career prospects in fashion houses, retail brands, and e-commerce platforms.
Why Choose This Program
Marketing - Fashion and Trends program focuses on fashion marketing, brand management, and luxury retail. Students will explore the dynamics of fashion marketing, consumer preferences, and the latest trends in the global fashion industry. The program prepares graduates for leadership roles in fashion marketing and retail, equipping them with the tools to manage brands, develop marketing strategies, and drive sales in the fashion industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 948 42 56 00
Email: info@unav.es
Address: University of Navarra, Campus Universitario s/n, 31009 Pamplona, Spain
