Marketing - Innovation and Creativity
The Bachelor’s in Marketing (Innovation and Creativity) at the University of Navarra is a four-year, full-time on-campus program designed to provide a strong foundation in marketing with a special emphasis on creative thinking and innovative strategies. The program covers consumer behavior, digital marketing, brand strategy, advertising, market research, and creative communication, combining analytical tools with artistic and strategic approaches.
Graduates are prepared for careers in marketing agencies, brand management, digital marketing, advertising, and innovation-focused business roles. The program integrates real-world projects and creative workshops to strengthen both strategic and imaginative skills. It focuses on creative marketing strategy to equip students with the ability to design innovative and impactful marketing solutions in competitive global markets.
Key Facts
Key Facts
- Program Title: Marketing - Innovation and Creativity
- Degree Type: S. Bachelor
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 11 May 2026
- Location: University of Navarra, Spain
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing
- Introduction to Marketing
- Consumer Behavior
- Business Communication
- Marketing Research
Year 2 – Creativity in Marketing
- Creative Marketing Strategies
- Brand Management
- Digital Marketing
- Advertising and Promotions
Year 3 – Innovation in Marketing
- Innovation Management
- Social Media Marketing
- Product Development and Design
- Marketing Analytics
Year 4 – Applied Marketing and Final Project
- Marketing Capstone Project
- Strategic Marketing
- International Marketing
- Presentation & Academic Portfolio Development
Career Opportunities
Graduates of the Marketing - Innovation and Creativity Bachelor’s program are highly sought after in creative marketing, brand innovation, and product development. With expertise in creative strategies, innovation management, and brand development, graduates can pursue roles as marketing strategists, innovation managers, brand consultants, or creative directors. The increasing importance of creativity in marketing and product development ensures strong career prospects in advertising, design firms, and corporate innovation teams.
Why Choose This Program
Marketing - Innovation and Creativity program focuses on creative marketing, brand innovation, and product development. Students will learn how to incorporate creativity into marketing strategies, develop innovative products, and manage brand positioning. The program prepares graduates for careers in creative industries, equipping them with the skills to drive innovation and develop unique marketing solutions.
Contact Information
For further information, please contact the admissions office at:
Phone: +34 948 42 56 00
Email: info@unav.es
Address: University of Navarra, Campus Universitario s/n, 31009 Pamplona, Spain
