Marketing Management
The Master of Science in Marketing Management at the University of Derby is a one-year, full-time on-campus program designed for individuals aiming to build advanced skills in marketing strategy and management. The program covers essential topics in marketing, including digital marketing, consumer behavior, brand management, and strategic marketing. It equips students with the knowledge needed to effectively manage marketing campaigns and lead marketing teams in diverse business environments.
Students will gain hands-on experience through case studies, industry projects, and marketing simulations, allowing them to apply theory to practice. This program is ideal for individuals looking to advance their careers in marketing management and strategy, preparing graduates to take on leadership roles in marketing departments, agencies, or consultancy firms across a variety of industries.
Key information
Key Facts
- Program Title: Master of Science in Marketing Management
- Degree Type: Master of Science (MSc)
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Start Date: 20th July 2026
- Language of Instruction: English
- Location: University of Derby, United Kingdom
Program Structure
Semester 1 – Core Marketing Principles and Strategic Insight
• Marketing Theory and Consumer Behavior
• Strategic Brand Management
• Marketing Analytics and Decision Making
• Research Methods in Marketing
Semester 2 – Advanced Marketing Strategy and Application
• Digital Marketing and Social Media Strategy
• Global Marketing and Cross-Cultural Communication
• Integrated Marketing Communications
• Master’s Dissertation / Applied Marketing Project
Career Opportunities
Graduates from this program are prepared for diverse roles in marketing management, brand development, and digital strategy across a wide range of industries. They can work as marketing managers, brand strategists, digital marketing specialists, or consultants for both local and global organizations. The program also provides a strong foundation for those interested in entrepreneurship or marketing research, equipping them with practical insights to design and manage effective marketing campaigns. With a balance between creativity and analytical thinking, graduates are able to drive brand growth and market innovation effectively.
Why Choose This Program
This program blends strategic marketing theory with practical business application, offering students a deep understanding of consumer behavior and market dynamics. Through case studies, project-based learning, and hands-on analysis, students gain the skills to create and execute impactful marketing strategies. The curriculum emphasizes digital transformation, data-driven decision-making, and innovative branding, preparing graduates to succeed in today’s fast-paced marketing environment. Its combination of academic excellence and industry relevance makes it ideal for those aiming to lead marketing initiatives with confidence and creativity.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1332 591651
Email: admissions@derby.ac.uk
Address: University of Derby, Kedleston Road, Derby DE22 1GB, United Kingdom
