Marketing Management (MiMM)
University of St. Gallen (HSG) offers the Master of Arts in Marketing Management (MiMM), a one-and-a-half-year, full-time, on-campus program designed to provide students with a deep understanding of modern marketing strategies and practices. The program covers key areas such as digital marketing, consumer behavior, brand management, and marketing analytics, preparing students to lead marketing teams in a rapidly evolving global marketplace.
Graduates will be well-prepared for roles in brand management, digital marketing, and market research. The University of St. Gallen (HSG) ensures a comprehensive learning experience through case studies, group projects, and industry collaborations, equipping students with the skills necessary to drive innovation and success in marketing.
Key Facts
Program Structure
Semester 1 – Foundations in Marketing Management
- Introduction to Marketing Strategies
- Consumer Behavior and Marketing Research
- Digital Marketing and Social Media
Semester 2 – Advanced Marketing Management
- Brand Management and Communication Strategies
- International Marketing and Global Strategy
- Seminar: Innovation in Marketing
Semester 3 – Master’s Thesis & Research Project
- Independent Research / Thesis
- Data Analysis in Marketing
- Final Presentation & Research Portfolio Development
Career Opportunities
Graduates of the Marketing Management (MiMM) Master’s program are well-prepared for careers in brand management, digital marketing, market research, and product development. They can work as marketing managers, brand strategists, digital marketing specialists, and consumer insights analysts. The increasing importance of customer-centric business strategies and digital marketing ensures strong career prospects in tech companies, marketing agencies, and multinational corporations.
Why Choose This Program
The MiMM program combines the latest marketing theories with practical marketing strategies and digital marketing tools. Students gain expertise in market research, consumer behavior, branding, and digital marketing, preparing them for leadership roles in marketing. The program’s focus on innovation and practical applications ensures that graduates are ready to lead marketing initiatives and drive brand success in an increasingly competitive digital marketplace.
Contact Information
For further information, please contact the admissions office at:
Phone: +41 71 224 21 11
Email: info@unisg.ch
Address: University of St Gallen (HSG), Dufourstrasse 50, 9000 St Gallen, Switzerland
