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Marketing Management Practice
The Marketing Management Practice (MSc) program at the University of Sheffield offers students a comprehensive understanding of marketing strategies and their practical applications in business. This one-year, full-time, on-campus program covers key areas such as consumer behavior, brand management, digital marketing, and marketing analytics. The program integrates theoretical knowledge with practical, real-world case studies to prepare students for roles in marketing management.
Graduates of the Marketing Management Practice (MSc) program will be well-equipped for careers in brand management, digital marketing, or marketing consultancy. The University of Sheffield’s strong industry connections and practical learning approach ensure that students gain the skills and experience needed to succeed in today’s dynamic marketing environment.
Key information
Key Facts
- Program Title: Marketing Management Practice
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 06 September 2026
- Location: University of Sheffield, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Management
- Introduction to Marketing and Marketing Strategy
- Consumer Behavior and Market Research
- Marketing Communications and Branding
- Digital Marketing and E-Commerce
- Research Methods in Marketing
Semester 2 – Advanced Marketing Management and Practice
- Strategic Marketing Management
- International Marketing and Global Branding
- Marketing Analytics and Data-Driven Decisions
- Marketing Innovation and New Product Development
- Dissertation Preparation and Research Methods
Career Opportunities
Graduates of the Marketing Management Practice program are prepared for a wide range of careers in marketing and business management. Key career paths include Marketing Manager, Brand Manager, Digital Marketing Specialist, and Market Research Analyst. Graduates can work in marketing agencies, corporate marketing departments, startups, and consulting firms. The program’s strong focus on both strategic marketing and practical application ensures graduates are well-equipped to drive marketing campaigns, manage brands, and innovate in the competitive world of marketing.
Why Choose This Program
The Marketing Management Practice program at University of Sheffield offers an in-depth exploration of marketing strategies, consumer behavior, and digital marketing. The curriculum is designed to provide students with both theoretical foundations and practical skills necessary to succeed in the fast-paced marketing industry. With a focus on data-driven decision-making, innovation, and global marketing, this program ensures graduates are equipped to lead marketing teams, design successful campaigns, and build strong brands. The program also offers networking opportunities with industry professionals, preparing students for impactful careers in marketing management and strategic marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 114 222 1234
Email: admissions@sheffield.ac.uk
Address: University of Sheffield, Western Bank, Sheffield, S10 2TN, United Kingdom
