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Marketing Management with Advertising
The Master of Science in Marketing Management with Advertising is a one-year, full-time on-campus program that focuses on the strategic aspects of marketing and advertising. The program covers topics such as consumer behavior, brand management, digital marketing, and advertising campaigns. Students will gain practical skills in creating and managing marketing strategies that drive business success.
Graduates of this program will be prepared for careers in marketing, advertising, and brand management across a variety of sectors. The University of Leeds offers a collaborative learning environment, where students can work on real-world projects and connect with industry professionals to build their marketing careers.
Key information
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Key Facts
- Program Title: Marketing Management with Advertising
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 26 June 2026
- Location: University of Leeds, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing Management and Advertising
Introduction to Marketing Management
Consumer Behavior and Market Research
Advertising Strategies and Media Planning
Brand Management and Positioning
Semester 2 – Advanced Marketing Management and Advertising Techniques
Integrated Marketing Communications
Digital Marketing and Social Media Advertising
Advertising Campaign Design and Evaluation
Capstone Project in Marketing Management with Advertising
Career Opportunities
Graduates of the Master of Science in Marketing Management with Advertising will be well-prepared for roles in marketing strategy, advertising, and brand management. Career paths include marketing manager, advertising account executive, brand strategist, digital marketing specialist, and media planner. Graduates can work in advertising agencies, marketing departments of large corporations, media organizations, and digital marketing firms, using their expertise in advertising strategies, consumer behavior, and integrated marketing communications to drive business growth and brand awareness.
Why Choose This Program
The University of Leeds offers a specialized Master of Science in Marketing Management with Advertising that combines core marketing theory with practical advertising skills. This program is designed for those looking to develop expertise in advertising strategy, brand management, and digital marketing. With a focus on real-world applications, students will gain hands-on experience in creating and evaluating advertising campaigns, market research, and integrated marketing strategies. The on-campus format provides opportunities for collaboration with industry professionals, access to cutting-edge resources, and networking within the marketing and advertising sectors.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)113 243 1751
Email: admissions@leeds.ac.uk
Address: University of Leeds, Woodhouse Lane, Leeds LS2 9JT, United Kingdom
