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Marketing - Marketing Analytics and Insights
The Master of Business Administration in Marketing Analytics and Insights at the University of Wisconsin is an intensive one year program designed to equip students with advanced knowledge in marketing strategy, data driven decision making, and consumer behavior analysis. The curriculum combines theoretical frameworks with practical applications, emphasizing marketing analytics, market research, and strategic communication. Students develop essential competencies in data analysis, consumer insights, digital marketing and research methodology, enabling them to interpret market trends, optimize marketing strategies, and drive business growth. Through a combination of classroom instruction, case studies, and applied projects, learners acquire the skills necessary to make informed marketing decisions and deliver measurable results in a competitive business environment.
The program also emphasizes professional development, preparing students to tackle real world marketing challenges while building leadership and problem solving capabilities. Students engage in collaborative projects, marketing simulations, and applied research, gaining experience in designing campaigns, analyzing consumer behavior, and presenting actionable insights to stakeholders. With access to experienced faculty, industry relevant tools, and a dynamic learning environment, students develop both strategic thinking and practical expertise. By the end of the program, graduates are prepared for leadership roles in marketing, business analytics, brand management, or for further academic study in marketing and business management.
Key information
Key Facts
- Program Title: Marketing - Marketing Analytics and Insights
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 10 April 2026
- Location: University of Wisconsin, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing Analytics
• Principles of Marketing Management
• Consumer Behavior and Insights
• Marketing Research and Data Analysis
• Business Analytics for Marketing
Semester 2 – Advanced Marketing Strategy and Applications
• Digital Marketing and Social Media Analytics
• Marketing Strategy and Brand Management
• Predictive Modeling and Decision Making
• Applied Marketing Project
Career Opportunities
Graduates of this program are prepared for a wide range of marketing and business roles, where analytical skills and strategic insight are essential. Many secure positions in marketing analytics teams, brand management, digital marketing agencies, market research firms, and corporate strategy departments, applying expertise in data driven decision making, consumer insights, and campaign optimization. The program equips students for roles involving market trend analysis, predictive modeling, strategic planning, and performance evaluation. Graduates often collaborate with cross functional teams to translate data into actionable strategies that enhance business outcomes. The strong emphasis on applied analytics and business decision making also provides a foundation for leadership roles, entrepreneurial initiatives, or further study in marketing and business research.
Why Choose This Program
This program offers an intensive and applied approach to marketing, enabling students to develop advanced analytical training and high level strategic skills within a focused one year curriculum. Learners gain expertise in data analysis, consumer insights, and digital marketing, preparing them to make informed decisions that drive measurable business results. The program emphasizes practical experience through case studies, marketing projects, and faculty guided mentorship, equipping students to translate theory into actionable solutions. With a strong focus on marketing analytics, strategic thinking, and professional development, graduates are well positioned to lead marketing initiatives, influence business strategies, and excel in competitive corporate environments.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
