Marketing, Marketing Analytics
The Marketing, Marketing Analytics program at the University of North Carolina combines strategic thinking with data-driven insight to shape the next generation of marketing professionals. Students gain a solid foundation in consumer behavior, branding, market research, and integrated marketing communications, while simultaneously mastering analytical tools and quantitative methods used to evaluate campaign effectiveness. This dual emphasis equips students to understand both the creative and numerical sides of marketing, preparing them to design informed strategies that resonate with target audiences and deliver measurable outcomes in competitive markets.
Over the four-year journey, students work on real-world case studies, use industry-standard analytics software, and develop critical thinking skills to solve marketing problems across sectors. Topics such as digital marketing, data visualization, and predictive modeling are integrated into the curriculum to ensure relevance to current industry trends. Through hands-on projects, internships, and collaborative coursework, students emerge with practical experience and a strong portfolio. The program fosters a deep understanding of data-informed marketing, helping graduates approach brand management, customer engagement, and market positioning with precision and creativity.
Key information
Key Facts
- Program Title: Marketing, Marketing Analytics
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 February 2026
- Location: University of North Carolina at Chapel Hill, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Business and Marketing Foundations
• Principles of Marketing
• Introduction to Business Analytics
• Microeconomics and Macroeconomics
• Business Communication
• College Algebra or Calculus
Year 2 – Consumer Insight and Market Strategy
• Consumer Behavior
• Marketing Research Methods
• Financial Accounting
• Business Statistics
• Introduction to Digital Marketing
Year 3 – Analytical Tools and Campaign Development
• Marketing Analytics
• Data Visualization for Business
• Brand Management
• Integrated Marketing Communications
• Elective: Social Media Strategy or Retail Marketing
Year 4 – Strategic Planning and Real-World Experience
• Marketing Strategy and Planning
• Predictive Analytics in Marketing
• Marketing Capstone Project
• Internship in Marketing or Analytics
• Business Ethics and Global Marketing Trends
Career Opportunities
Graduates of this program are well-equipped for a wide range of roles in both traditional and digital marketing environments. Career paths include positions such as marketing analysts, brand managers, digital strategists, and market research specialists, working within corporations, marketing agencies, startups, or non-profits. The program's analytics focus also enables entry into roles involving customer insights, business intelligence, and campaign performance analysis. Employers across industries value professionals who can blend creative marketing skills with data fluency. Graduates may also pursue advanced degrees in marketing analytics, business administration, or data science to deepen their expertise and expand leadership potential.
Why Choose This Program
This program offers the ideal mix of marketing creativity, analytical depth, strategic insight, and real-world experience, making it a top choice for students aiming to succeed in today's data-driven marketing landscape. The University of North Carolina provides access to faculty with industry expertise, collaborative projects with real businesses, and technologies that mirror professional tools. Students graduate not only with theoretical knowledge but with the confidence and ability to turn data into actionable marketing decisions. Whether you're drawn to creative storytelling or performance metrics, this degree empowers you to build campaigns that connect and convert in measurable ways.
Contact Information
Phone: +1 (919) 966-3621
Email: unchelp@admissions.unc.edu
Address: Jackson Hall, 174 Country Club Road, Chapel Hill, NC 27514, USA
