The Marketing program at the University of Bath is a one-year, full-time Master of Science that provides students with advanced knowledge and skills in marketing theory, consumer behavior, and digital marketing. The program emphasizes practical experience, allowing students to work on live projects with industry partners and gain exposure to the latest marketing tools and technologies.
Graduates will be equipped to take on strategic marketing roles in a variety of industries, from retail to technology, and will be prepared to lead marketing teams, develop campaigns, and analyze market trends to drive business growth.
Key information
Key Facts
- Program Title: Master of Science (MSc) in Marketing
- Degree Type: Master of Science (MSc)
- Duration: 1 Year
- Mode of Study: Full-time, On Campus
- Application Deadline: June 30, 2026
- Location: University of Bath, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing and Consumer Behavior
- Introduction to Marketing Principles and Strategy
- Consumer Behavior and Market Research
- Digital Marketing and Social Media Strategies
- Marketing Communications and Branding
Semester 2 – Advanced Marketing Strategy and Application
- Marketing Analytics and Data-Driven Decision Making
- Global Marketing and International Business
- Strategic Brand Management and Innovation
- Research Project in Marketing
Career Opportunities
Graduates of the Marketing program at University of Bath are prepared to pursue diverse careers in the dynamic and evolving field of marketing. The program provides students with advanced skills in marketing strategy, consumer behavior, and digital marketing, making them well-equipped for roles such as marketing managers, digital marketing specialists, brand managers, and market research analysts. Alumni often find positions in advertising agencies, consumer goods companies, digital marketing firms, and multinational corporations. The program's emphasis on data-driven marketing, branding, and global marketing strategy ensures that graduates can drive business growth, create impactful marketing campaigns, and navigate the challenges of modern marketing in a globalized economy.
Why Choose This Program
The Marketing Master of Science program at University of Bath offers a comprehensive, one-year, full-time curriculum designed to equip students with the advanced knowledge and practical skills needed to excel in the marketing industry. With a focus on consumer behavior, digital marketing, and global marketing strategies, students will gain a deep understanding of how to effectively engage consumers and build strong brands in today’s competitive market. The program combines theoretical learning with hands-on experience, allowing students to apply their skills in real-world marketing scenarios. Bath’s strong connections with industry leaders, access to state-of-the-art resources, and focus on strategic marketing make it an ideal choice for students seeking to build a successful career in the marketing sector.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1225 388388
Email: admissions@bath.ac.uk
Address: University of Bath, Claverton Down, Bath BA2 7AY, United Kingdom
