Marketing
The Master of Science in Marketing is an international graduate program offered by the Bonn-Rhine-Sieg University of Applied Sciences. Designed for students aiming to develop advanced expertise in strategic marketing and data-driven decision-making, this full-time master’s degree combines academic excellence with practical, applied training. Students gain experience in market research, data analytics, innovation management, and international marketing, preparing them for leadership roles in diverse business environments. The program is structured across three semesters and admits students exclusively in the winter semester.
Located across the Sankt Augustin and Rheinbach campuses in Germany’s North Rhine–Westphalia region, this master’s program emphasizes analytical skills, strategic thinking, and hands-on business practice. With international learning opportunities and global business perspectives, students benefit from a dynamic curriculum that connects theory with real-world application. The course reflects Germany’s strong foundation in business education, making it an excellent choice for those seeking to build careers in marketing, sales, analytics, and corporate strategy within global markets.
Key information
Key Facts
- Degree: Master of Science (M.Sc.)
- Standard period of study: 3 semesters
- Location: Sankt Augustin, Rheinbach
- Study Type: Graduate (international, full-time)
- Admission semester: Winter semester only
- Area of study: Marketing, Distribution
- Admission modus: Local admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations of Strategic Marketing
- Marketing Strategy & Management
- Market Research & Consumer Insights
- Business Communication & Negotiation
- Research Methods & Scientific Practice
Semester 2 – Applied Marketing & Data Analytics
- Data Analytics & Marketing Intelligence
- Product and Innovation Management
- Business Model Generation
- Collaborative Project I (case-based marketing project)
Semester 3 – Master’s Thesis & Corporate Application
- Independent Research Thesis
- Applied Marketing Project or Internship Component
- Scientific Presentation & Professional Portfolio Development
Career Opportunities
Graduates of this program are prepared for a wide range of marketing and business roles in international companies, consulting firms, start-ups, and research organizations. Career paths include marketing manager, data analyst, product manager, brand strategist, sales manager, or business development specialist. With a strong focus on analytical and strategic competencies, students gain the ability to work effectively in fast-evolving global markets.
Why Choose This Program
Choosing the Master of Science in Marketing means entering a program that integrates strategic marketing expertise with applied business training. Offered by the Bonn-Rhine-Sieg University of Applied Sciences, it provides access to modern teaching methods, experienced faculty, and global perspectives.
The program’s strengths include its data-driven approach, practice-oriented curriculum, and international learning environment. Students develop analytical thinking, communication skills, and strategic creativity—key competencies for success in contemporary marketing and business practice.
Contact Information
Bonn-Rhine-Sieg University of Applied Sciences – Student Advisory Service
Allgemeine Studienberatung
Street: Grantham-Allee 20
Zipcode: 53757 City: Sankt Augustin
Tel: +49 2241 / 865-9656
Fax: +49 2241 / 865-8956
Email: studienberatung@h-brs.de
Programme Contact – Studiengangskoordination
Street: Grantham-Allee 20
Zipcode: 53757 City: Sankt Augustin
Tel: +49 2241 / 8659978
Email: alexandra.bonn@h-brs.de
Contact Person: Alexandra Bonn
International Office – Bonn-Rhine-Sieg University of Applied Sciences
Street: Grantham-Allee 20
Zipcode: 53757 City: Sankt Augustin
Tel: +49 2241 / 865-0
Fax: +49 2241 / 865-8711
Email: international.office@h-brs.de
Coordinator of the International Welcome Centre
Frau Maria do Carmo Massoni
Tel: +49 2241 / 865-705
Fax: +49 2241 / 865-8705
Email: maria-do-carmo.massoni@h-brs.de
