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Marketing
The Marketing program at the University of Bristol is a one-year Master of Science (MSc) designed for students who wish to pursue a career in marketing management. This program provides a comprehensive understanding of marketing theory and practice, focusing on areas such as consumer behavior, digital marketing, branding, and marketing strategy. Students will gain the skills to analyze market trends and develop effective marketing campaigns in a global business context.
The University of Bristol offers a mix of theoretical learning and practical experience, providing students with opportunities to engage in real-world marketing projects. Graduates will be prepared for roles in marketing management, brand development, or digital marketing across various industries, from retail to technology and services.
Key information
Key Facts
Program Title: Master of Science (MSc) in Marketing
Degree Type: Master of Science (MSc)
Duration: 1 year
Mode of Study: Full-time, On Campus
Application Deadline: 1st December 2025
Location: University of Bristol, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing and Consumer Behavior
- Introduction to Marketing Management
- Consumer Behavior and Psychology
- Marketing Research Methods and Data Analysis
- Digital Marketing and Social Media Strategies
- Brand Management and Communication
- Research Methods in Marketing
Semester 2 – Advanced Marketing Strategies and Global Trends
- Strategic Marketing and Competitive Analysis
- International Marketing and Global Business
- Marketing Analytics and Performance Measurement
- Integrated Marketing Communications
- Customer Relationship Management (CRM)
- Dissertation Proposal and Research Project
Career Opportunities
Graduates of the Marketing Master of Science program are well-equipped to pursue roles in marketing management, brand strategy, digital marketing, and market research across various industries. Potential career paths include Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Social Media Strategist, Advertising Executive, and Content Marketing Manager. Graduates can work in a wide array of sectors, including consumer goods, technology, advertising agencies, digital marketing firms, public relations agencies, and corporate marketing departments. This program also serves as a strong foundation for those wishing to pursue doctoral studies in marketing, consumer behavior, or business strategy.
Why Choose This Program
The Marketing Master of Science program at the University of Bristol provides students with a robust understanding of marketing theory, consumer behavior, and digital strategies essential for success in today’s dynamic business environment. The program blends practical, real-world insights with academic rigor, offering students the opportunity to explore advanced topics in strategic marketing, global business, and digital innovation. With access to industry leaders, cutting-edge marketing research, and state-of-the-art digital tools, students are well-prepared to lead and innovate in the rapidly evolving world of marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)117 928 9000
Email: admissions@bristol.ac.uk
Address: University of Bristol, Senate House, Tyndall Avenue, Bristol BS8 1TH, United Kingdom
