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Durham University’s Master of Science in Marketing provides students with a deep understanding of marketing principles, strategies, and tools needed in today’s digital-first business environment. Over one year, students will explore a range of marketing techniques, from consumer behavior analysis to digital marketing and brand management, preparing them for high-level roles in marketing departments or agencies.
The curriculum blends theoretical knowledge with hands-on learning, enabling students to design and implement marketing strategies that drive business success. By working on real-world projects and analyzing contemporary marketing trends, students will develop the expertise needed to thrive in an ever-evolving marketing landscape. This program prepares graduates to become leaders in both traditional and digital marketing industries.
Key information
Key Facts
- Program Title: Master of Science in Marketing
- Degree Type: Master of Science (MSc)
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Start Date: 2nd July 2026
- Location: University of Durham, United Kingdom
- Language of Instruction: English
Program Structure
Semester 1 – Core Marketing Principles
- Strategic Marketing Management
- Consumer Behavior
- Marketing Research and Analytics
- Digital Marketing
- Brand Management
Semester 2 – Advanced Marketing Strategies
- International Marketing
- Marketing Communications
- Product Development and Innovation
- Marketing Strategy and Business Development
- Dissertation Preparation
Career Opportunities
Graduates of the MSc in Marketing from Durham University are well-prepared for leadership roles in marketing across various sectors. Career opportunities include positions in digital marketing, brand management, marketing consulting, and market research. Many graduates pursue careers with global corporations, marketing agencies, or startups. With strong analytical skills and a strategic marketing mindset, you will be equipped to drive brand growth, customer engagement, and business success in dynamic and competitive markets.
Why Choose This Program
Durham University’s MSc in Marketing offers an in-depth and practical approach to modern marketing, focusing on both traditional and digital marketing strategies. The program combines theoretical knowledge with real-world application, preparing you for challenges in a constantly evolving marketing landscape. The program’s focus on consumer behavior and brand management provides a strong foundation for creating impactful marketing strategies. Graduates benefit from a robust network of industry professionals and access to hands-on learning opportunities, making them highly competitive in the marketing field.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
