Marketing
University of Groningen offers a Master of Science in Marketing, a one-year, full-time, on-campus program that provides students with a comprehensive understanding of modern marketing strategies and consumer behavior. The program covers key areas such as digital marketing, brand management, consumer psychology, and marketing analytics, preparing students to tackle the challenges of today’s dynamic marketing environment.
Graduates of the Master of Science in Marketing will be well-prepared for careers in marketing management, digital marketing, and brand strategy. The University of Groningen offers access to industry experts, cutting-edge marketing research, and a strong professional network, ensuring students gain the skills and knowledge to succeed in the fast-paced marketing industry.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 May 2026
- Location: University of Groningen, Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing
- Introduction to Marketing and Consumer Behavior
- Digital Marketing and Online Strategies
- Brand Management and Marketing Communications
- Research Methods in Marketing
Semester 2 – Advanced Marketing
- Advanced Marketing Strategies and Analytics
- International Marketing and Global Strategies
- Marketing Research and Consumer Insights
- Research Project in Marketing
Career Opportunities
Graduates of the Marketing Master’s program can work in digital marketing, brand management, and market research. With expertise in consumer behavior, marketing strategies, and analytics, graduates are prepared for roles as marketing managers, brand strategists, or market analysts. This program provides opportunities in advertising agencies, corporate marketing departments, and consulting firms.
Why Choose This Program
The Marketing Master’s program focuses on equipping students with advanced skills in marketing strategies, digital media, and consumer analytics. Students learn how to design effective marketing campaigns, analyze consumer behavior, and leverage digital tools for brand development. The program’s emphasis on real-world applications ensures that graduates are ready to tackle contemporary marketing challenges. Graduates are prepared for leadership roles in marketing, helping organizations connect with consumers in innovative ways.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 50 363 9111
Email: study@rug.nl
Address: University of Groningen, Broerstraat 5, 9712 CP Groningen, Netherlands
