The Master of Science in Marketing at Karlstad University is a two-year, full-time on-campus program designed to develop advanced knowledge of modern marketing strategies in a global and digital context. The program covers key areas such as consumer behavior, brand management, digital marketing, and market analysis. Through a combination of theoretical frameworks and practical projects, students learn how to design effective marketing strategies, interpret market data, and respond to changing consumer trends.
Graduates are prepared for brand management, digital strategy, and roles in market research or international marketing across a wide range of industries. Karlstad University offers a collaborative learning environment, access to industry insights, and opportunities for applied research, helping students build the skills needed for successful careers in marketing.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Karlstad University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
• Introduction to Marketing and Consumer Behavior
• Marketing Strategy and Brand Management
• Marketing Research and Analytics
• Research Methods in Marketing
Semester 2 – Advanced Marketing
• Digital Marketing and Social Media Strategies
• Marketing Communications and Advertising
• International Marketing and Market Research
• Elective Modules in Marketing
Semester 3 – Specialized Marketing
• Strategic Marketing and Consumer Insights
• Marketing for Sustainability and Corporate Social Responsibility
• Applied Marketing and Brand Development
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Marketing program are well-prepared for careers in marketing management, digital marketing, and brand development. They can work as marketing managers, brand strategists, market researchers, and digital marketing specialists. With businesses increasingly focusing on customer engagement and brand building, marketing professionals are in high demand. Graduates often work in marketing departments, advertising agencies, and digital media companies, creating and executing marketing strategies that drive business growth.
Why Choose This Program
The Marketing program provides students with the skills to design and implement effective marketing strategies. Students gain expertise in market research, consumer behavior, digital marketing, and brand management, preparing them for leadership roles in marketing. The program’s emphasis on both strategic thinking and practical marketing skills ensures that graduates are ready to manage and drive marketing efforts across industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 54 700 10 00
Email: info@kau.se
Address: Karlstad University, Universitetsgatan 2, 651 88 Karlstad, Sweden
