The Master’s in Marketing is a two-year, full-time on-campus programme within Marketing that focuses on advanced marketing strategies, consumer behavior, and strategic brand management in a global business environment. The programme explores digital marketing, market analytics, and integrated communication strategies used by modern organizations.
With a strong strategic focus, students develop expertise in market research, branding, and data-driven decision-making, enabling them to understand and respond to complex consumer and business needs. Linnaeus University provides a research-based and industry-connected learning environment that prepares graduates for careers in marketing management, brand strategy, and digital marketing consultancy across international markets
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 January 2027
- Location: Linnaeus University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
• Introduction to Marketing and Consumer Behavior
• Marketing Strategy and Brand Management
• Digital Marketing and Social Media
• Research Methods in Marketing
Semester 2 – Advanced Marketing
• International Marketing and Global Market Trends
• Marketing Communications and Advertising
• Marketing Analytics and Data Interpretation
• Elective Modules in Marketing
Semester 3 – Specialized Marketing
• Strategic Marketing and Innovation
• Marketing for Sustainability and Corporate Social Responsibility
• Advanced Marketing Research Techniques
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Marketing program are equipped for careers in marketing management, advertising, and digital marketing. They can work as marketing managers, brand strategists, digital marketing consultants, and market researchers. As businesses increasingly focus on customer engagement and brand development, the demand for marketing professionals is high. Graduates often work in marketing agencies, corporate marketing departments, and digital marketing firms, creating and executing marketing strategies that drive business growth.
Why Choose This Program
The Marketing program provides students with a comprehensive understanding of marketing principles, consumer behavior, and digital marketing strategies. Students gain expertise in market research, branding, and strategic marketing, preparing them for dynamic roles in the marketing sector. The program’s emphasis on real-world applications ensures that graduates are well-equipped to manage marketing campaigns and drive brand success.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 772 28 80 00
Email: info@lnu.se
Address: Linnaeus University, Universitetsplatsen 1, 351 95 Vaxjo, Sweden
