Marketing
The Marketing MSc at LSE is a one-year, full-time program designed for those seeking to build a deep understanding of marketing theory and practice. The program covers key areas such as consumer behavior, marketing strategy, digital marketing, and brand management. Students will learn how to design effective marketing campaigns, conduct market research, and use data analytics to understand consumer preferences and trends. The curriculum also explores the ethical and societal impacts of marketing and advertising.
LSE’s program provides a strong foundation in both the theoretical and practical aspects of marketing, preparing graduates for leadership roles in marketing management, advertising, and brand strategy. The program’s global perspective and LSE’s extensive network of industry professionals ensure that students are well-prepared to enter the competitive world of marketing and contribute to the success of businesses worldwide.
Key information
Key Facts
Program Title: Master of Science in Marketing
Degree Type: Master of Science (MSc)
Duration: 1 year
Mode of Study: Full-time, On Campus
Application Deadline: 12th June 2026
Location: University of Economics and Political Science (LSE)
Field of Study: Marketing
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
- Introduction to Marketing Theory
- Consumer Behaviour and Market Segmentation
- Marketing Strategy and Branding
- Digital Marketing and Social Media
Semester 2 – Advanced Marketing
- Advanced Marketing Research and Analytics
- International Marketing and Global Strategies
- Marketing Communications and Advertising
- Strategic Marketing Management and Innovation
Career Opportunities
Graduates of this program can pursue careers in marketing strategy, brand management, digital marketing, and market research. Potential roles include marketing manager, brand strategist, digital marketing consultant, marketing analytics specialist, and market research analyst. Graduates are well-prepared to work in multinational corporations, advertising agencies, digital marketing firms, consumer goods companies, and consulting firms, where they can lead marketing campaigns, enhance brand visibility, and shape consumer engagement strategies. The program also provides a strong foundation for those seeking to pursue further studies or leadership roles in marketing.
Why Choose This Program
This program offers an in-depth understanding of marketing, combining traditional marketing theories with the latest trends in digital marketing and consumer behaviour. Students will gain the skills to develop comprehensive marketing strategies, manage brands, and utilize data analytics to drive business decisions. LSE’s strong focus on research and real-world applications ensures that graduates are well-equipped to thrive in the fast-paced and evolving marketing industry. With exposure to both the theoretical and practical aspects of marketing, graduates are prepared to become innovative leaders in the field.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)20 7405 7686
Email: admissions@lse.ac.uk
Address: London School of Economics and Political Science, Houghton Street, London WC2A 2AE, United Kingdom
