Marketing
The Master of Science (MSc) in Marketing at the University of Manchester is a one-year, full-time program that provides students with a deep understanding of marketing theory, strategy, and consumer behavior. The program covers essential topics such as market research, branding, digital marketing, and marketing communications, preparing students to create effective marketing strategies for both traditional and digital platforms.
Through case studies, group projects, and practical learning experiences, students will develop critical thinking and analytical skills that are essential for success in the marketing industry. Graduates will be well-equipped for careers in marketing management, brand strategy, advertising, and market research, where they can lead marketing efforts and drive business growth.
Key information
Key Facts
Program Title: Master of Science (MSc) in Marketing
Degree Type: Master of Science (MSc)
Duration: 1 Year
Mode of Study: Full-time, On Campus
Application Deadline: 1 July 2026
Location: University of Manchester, United Kingdom
Field of Study: Marketing
Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
- Introduction to Marketing and Consumer Behavior
- Marketing Strategy and Planning
- Digital Marketing and Social Media
- Brand Management and Communication
Semester 2 – Advanced Marketing Techniques
- Marketing Analytics and Data-Driven Decision Making
- Consumer Insights and Market Research
- International Marketing and Global Markets
- Ethical and Sustainable Marketing Practices
Career Opportunities
Graduates of the Marketing program at University of Manchester can pursue careers in marketing management, brand development, digital marketing, and market research. Common roles include marketing manager, brand strategist, digital marketing specialist, market research analyst, and advertising consultant. Many graduates work for global marketing agencies, multinational corporations, consumer goods companies, or digital marketing firms, developing strategies to reach target audiences, enhance brand presence, and drive sales growth. The program also prepares students for leadership roles in marketing strategy, consumer insights, and marketing communications.
Why Choose This Program
The Marketing Master of Science program at the University of Manchester offers a comprehensive curriculum that blends theoretical foundations with practical applications in the dynamic field of marketing. The program covers essential areas such as consumer behavior, brand management, digital marketing, and market research, ensuring students gain the skills needed to succeed in various marketing roles. With a focus on data-driven decision making and global marketing strategies, the program prepares graduates to lead in a competitive marketplace. The University’s strong industry connections, coupled with hands-on learning and real-world case studies, provide students with the tools needed to thrive in the rapidly evolving marketing landscape.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)161 275 5252
Email: admissions@manchester.ac.uk
Address: University of Manchester, Oxford Road, Manchester M13 9PL, United Kingdom
