Marketing
The Master of Business Administration in Marketing is a prestigious graduate program offered by the University of Münster. Designed for professionals aiming to expand their expertise, this part-time international degree combines academic depth with industry practice. Students gain hands-on experience in strategic marketing, digital communication, consumer behaviour, and brand management, preparing them for advanced roles in business and leadership. The program is structured across four semesters and admits students in both the winter and summer semester.
Located in Münster, one of Germany’s most vibrant academic hubs, this master’s program emphasizes both innovative marketing strategies and management excellence. With a strong focus on practical training and collaborative projects, students not only develop cutting-edge marketing skills but also benefit from international networking opportunities. The course reflects Germany’s reputation for combining academic quality with professional relevance, making it an excellent choice for those seeking to specialize in marketing and global business leadership.
Key information
Key Facts
- Degree: Master of Business Administration (MBA)
- Standard period of study: 4 semesters
- Location: Münster
- Study Type: Graduate (part-time, international)
- Admission semester: Summer and Winter Semester
- Area of study: Business Administration / Marketing
- Admission modus: Without admission restriction
- Main language: English
Program Structure
Semester 1 – Strategic Foundations
- Strategic Marketing Principles
- Managerial Economics
- Leadership & Communication
- Market Research Fundamentals
Semester 2 – Marketing Analytics & Strategy
- Digital Marketing & Brand Management
- Data-Driven Marketing & Analytics
- Consumer Behavior & Insights
- Applied Marketing Project I
Semester 3 – Global Business & Innovation
- International Marketing & Management
- Innovation & Product Development
- Strategic Financial Management
- Applied Marketing Project II
Semester 4 – Master’s Thesis & Professional Project
- MBA Thesis or Applied Consulting Project
- Professional Development & Presentation
- Industry Colloquium & Final Seminar
Career Opportunities
Graduates of this program are prepared for a wide range of roles within the global business and marketing industry. Career paths include marketing manager, brand strategist, digital marketing specialist, market research analyst, sales and business development manager, and communication consultant. With Münster’s strong business environment and close ties to international companies, students gain excellent opportunities to connect with agencies, corporations, and global networks.
Why Choose This Program
Choosing the MBA in Marketing at the University of Münster means joining a program designed to integrate professional experience with advanced academic training. The curriculum emphasizes strategic thinking, leadership, and innovation, taught by faculty with both academic and industry expertise.
Students benefit from a flexible part-time format, international study environment, and strong networking opportunities. The program bridges theory and practice, equipping graduates with the skills, mindset, and professional confidence required to succeed in modern marketing and management roles.
Contact Information
Universität Münster Professional School gGmbH
Am Stadtgraben 13-15
48143 Münster, Germany
Tel: +49 251 56095
Email: b.geue@uni-muenster.de
Contact person: Birte Geue
Student Advisory Service
Botanicum – Haus des Studiums, Schlossgarten 3
48149 Münster, Germany
Tel: +49 251 83-20002
Email: zsb@uni-muenster.de
