Marketing
The Master of Business Administration (MBA) in Marketing is a comprehensive one-year program designed to equip students with both strategic insight and practical skills necessary to excel in the dynamic world of marketing. The curriculum integrates foundational business knowledge with in-depth marketing expertise, focusing on areas such as consumer behavior, brand management, digital strategy, and market analytics. Students are introduced to cutting-edge tools and methodologies used in modern marketing, alongside core MBA competencies like finance, leadership, and operations, ensuring they graduate with a well-rounded business perspective.
Throughout the program, students engage in real-world case studies, simulations, and projects that mirror the fast-paced demands of global markets. With direct access to experienced faculty and marketing professionals, they gain firsthand knowledge of how to identify customer needs, build value-driven campaigns, and drive business growth through innovation and strategic branding. This full-time, immersive on-campus experience fosters not just academic learning but also personal development, preparing students to lead with confidence in various sectors, from tech and consumer goods to consulting and entrepreneurship.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 02 April 2026
- Location: University of Pennsylvania, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1
• Marketing Management
• Financial Accounting for Managers
• Consumer Behavior and Psychology
• Strategic Leadership and Organizational Behavior
Semester 2
• Digital Marketing and Analytics
• Brand Strategy and Product Innovation
• Global Marketing Strategy
• Marketing Capstone Project or Consulting Practicum
Career Opportunities
Graduates of the MBA in Marketing program are prepared for a wide array of high-impact marketing roles across industries such as technology, retail, media, finance, and healthcare. They often pursue careers as brand managers, marketing strategists, digital marketing analysts, product managers, and growth marketing specialists. Thanks to the strong business foundation provided by the MBA structure, many also transition into general management, sales leadership, or consultancy roles where marketing expertise is essential for business transformation. Employers value the ability of these graduates to merge data-driven decision-making with creative thinking, manage cross-functional teams, and adapt to shifting consumer and market trends. Whether joining a multinational corporation or launching their own venture, alumni of this program are well-positioned to lead marketing initiatives that drive measurable business success.
Why Choose This Program
This MBA specialization is ideal for individuals who aspire to combine analytical thinking with creative marketing leadership. The program stands out for its emphasis on both digital transformation and traditional marketing principles, allowing students to navigate the complexities of modern customer engagement with agility and precision. Faculty members bring deep industry experience and academic rigor, guiding students through evolving tools like data analytics, omnichannel marketing, and behavioral segmentation. The hands-on projects and collaborative classroom environment ensure that graduates are not just knowledgeable, but also practiced in applying their skills to real-world business challenges. For those seeking to make a lasting impact in competitive markets and help shape the future of brand strategy, product innovation, and customer loyalty, this MBA in Marketing offers an unparalleled launchpad.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 215 898 5000
Email: admissions@upenn.edu
Address: University of Pennsylvania, Philadelphia, PA 19104, United States
