Marketing
The Master of Business Administration in Marketing at Stockholm University is a two-year, full-time on-campus program within the field of marketing. The program focuses on developing advanced skills in consumer behavior, branding, digital marketing, and strategic marketing management. Students explore contemporary marketing theories and practices, integrating both creative and analytical approaches to address real-world challenges in today’s global marketplace.
Graduates can pursue careers in brand management, digital marketing, and market research. The program also provides a strong foundation for leadership roles in marketing departments, advertising agencies, and multinational corporations, equipping students with the strategic and operational expertise needed to succeed in dynamic and competitive marketing environments.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Business Administration
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Stockholm University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
• Introduction to Marketing Principles
• Consumer Behavior and Market Research
• Marketing Strategy and Communications
• Research Methods in Marketing
Semester 2 – Advanced Marketing
• Digital Marketing and E-commerce
• Brand Management and Customer Loyalty
• Marketing Analytics and Data Interpretation
• Elective Modules in Marketing
Semester 3 – Specialized Marketing
• Global Marketing and International Business
• Marketing for Social Impact
• Retail and Service Marketing
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Master of Business Administration in Marketing program are prepared for leadership roles in marketing, brand management, and advertising. They can pursue careers as marketing manager, brand strategist, advertising executive, and digital marketing consultant. The growing importance of digital marketing and consumer behavior analysis ensures strong career prospects in both traditional companies and emerging tech firms.
Why Choose This Program
The Master of Business Administration in Marketing program provides advanced marketing knowledge and strategic thinking skills, combining theory with practical experience. Students gain expertise in consumer behavior, market research, digital marketing, and brand management. The program’s real-world focus equips graduates with the tools to lead marketing initiatives and drive business success in a competitive, global market.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 8 16 20 00
Email: info@su.se
Address: Stockholm University, Universitetsvägen 10A, 106 91 Stockholm, Sweden
