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Marketing
The Marketing Master of Science program at Texas University is a fast-paced, 10-month full-time on-campus degree designed for students aiming to develop strategic, data-driven, and creative skills essential to today’s marketing landscape. The program focuses on consumer behavior, brand strategy, digital marketing, and market analytics, equipping students with both theoretical foundations and practical tools to design and execute effective campaigns. Emphasizing agility and innovation, the curriculum helps students master how to reach modern consumers, interpret market signals, and drive business growth in highly competitive environments.
Through hands-on projects, case-based learning, and collaboration with industry professionals, students gain real-world exposure to current marketing challenges and technologies. Faculty members bring academic insight and professional expertise to every course, guiding students through areas such as pricing strategy, product development, and cross-platform communication. With a strong emphasis on data interpretation, content strategy, and customer segmentation, the program ensures graduates are prepared to make evidence-based decisions and lead marketing efforts across sectors.
Key information
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 10 months
- Mode of Study: Full-time, On Campus
- Application Deadline: 06 May 2026
- Location: University of Texas at Austin, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing Strategy and Research
- Principles of Marketing Management
- Consumer Behavior and Psychology
- Marketing Research and Data Analytics
- Strategic Brand Management
Semester 2 – Digital Platforms and Performance Measurement
- Digital Marketing and Social Media
- Pricing and Product Strategy
- Marketing Metrics and ROI Analysis
Career Opportunities
Graduates of this program are equipped to thrive in fast-evolving roles across corporate marketing departments, advertising agencies, tech companies, and consulting firms. Career paths include brand manager, digital strategist, market research analyst, growth marketing specialist, and content marketing lead, with opportunities in industries such as retail, technology, finance, healthcare, and entertainment. The program’s focus on both strategic thinking and technical tools enables alumni to craft compelling messages, lead product launches, interpret customer data, and optimize campaigns across platforms. Additionally, the program’s short yet comprehensive format allows students to reenter the job market quickly—with a competitive edge and a portfolio of industry-relevant skills.
Why Choose This Program
This program combines speed, specialization, and real-world relevance, making it ideal for students who want to quickly advance their careers in marketing. Texas University’s expert faculty, modern curriculum, and strong industry connections offer students a rich learning environment focused on impact and innovation. The 10-month structure ensures intensive development in a condensed timeframe, without compromising on quality or depth. Students graduate with hands-on project experience, analytical proficiency, and strategic vision—ready to drive brand success in an increasingly digital and customer-centric marketplace. For those seeking to stand out in a dynamic global economy, this program offers the clarity, confidence, and competence to lead.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 (512) 471-3434
Email: gradadmissions@utexas.edu
Address: 110 Inner Campus Drive, Stop G1800, Austin, TX 78712, USA
