The Master of Science in Marketing is a two-year, full-time, on-campus program designed to provide advanced knowledge in strategic marketing, consumer behavior, and international marketing management. The program focuses on how organizations create value, understand consumer needs, and develop effective marketing strategies in competitive global markets.
Graduates develop strong competencies in marketing strategy, consumer behavior analysis, and brand management, preparing them for careers in marketing agencies, multinational companies, consulting firms, and digital marketing roles. Umea University offers a research-oriented academic environment where students combine theoretical marketing knowledge with practical business applications to address real-world marketing challenges.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 April 2026
- Location: Umea University, Sweden
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing
• Introduction to Marketing Principles and Strategies
• Consumer Behavior and Market Research
• Marketing Communications and Advertising
• Research Methods in Marketing
Semester 2 – Advanced Marketing
• Strategic Marketing Management
• Digital Marketing and Social Media
• Brand Management and Consumer Engagement
• Elective Modules in Marketing
Semester 3 – Specialized Marketing
• Marketing Analytics and Big Data
• International Marketing and Global Strategy
• Product Development and Marketing Innovation
• Fieldwork/Research Project in Marketing
Semester 4 – Master’s Thesis & Final Project
• Independent Research / Thesis
• Advanced Topics in Marketing
• Final Presentation & Research Evaluation
Career Opportunities
Graduates of the Marketing program are well-prepared for careers in digital marketing, brand management, and market research. They can pursue careers as marketing managers, brand strategists, market analysts, and digital marketing specialists. With the increasing importance of branding and customer engagement in business success, the demand for marketing professionals remains high. Graduates often work in advertising agencies, multinational corporations, startups, and market research firms, developing strategies to drive brand awareness and customer loyalty.
Why Choose This Program
The Marketing program provides students with a comprehensive understanding of consumer behavior, marketing strategies, and digital marketing tools. Students learn how to design marketing campaigns, analyze market trends, and develop strategies to reach target audiences effectively. The program’s focus on both traditional and digital marketing ensures that graduates are equipped to thrive in the fast-evolving marketing landscape.
Contact Information
For further information, please contact the admissions office at:
Phone: +46 90 786 50 00
Email: info@umu.se
Address: Umea University, 901 87 Umea, Sweden
