Marketing
The Master of Science in Marketing at Vrije Universiteit Amsterdam (VU Amsterdam) is a one-year, full-time on-campus program that focuses on understanding consumer behavior, market dynamics, and strategic marketing management. The program combines marketing theory with data-driven approaches, covering areas such as brand management, digital marketing, consumer psychology, and marketing analytics. Students learn how to design effective marketing strategies and use data insights to understand and influence consumer decision-making in competitive markets.
Graduates of Vrije Universiteit Amsterdam (VU Amsterdam) are well-prepared for careers in marketing management, digital marketing, brand strategy, consultancy, and international business roles. Through a curriculum focused on consumer behavior, marketing analytics, and strategic marketing, students develop the analytical and creative skills needed to design impactful marketing campaigns and drive business growth in global markets.
Key Facts
Key Facts
- Program Title: Marketing
- Degree Type: Master of Science
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 01 June 2026
- Location: Vrije Universiteit Amsterdam (VU Amsterdam), Netherlands
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing
- Introduction to Marketing and Consumer Behavior
- Market Research and Data Analysis
- Branding and Product Management
Semester 2 – Advanced Marketing Strategies
- Digital Marketing and Social Media
- Marketing Strategy and Decision Making
- Seminar: Contemporary Marketing Issues
Career Opportunities
Graduates of the Marketing Master’s program are highly sought after in market research, brand management, and digital marketing. With expertise in consumer behavior, marketing strategy, and digital marketing tools, graduates are well-equipped to take on roles as marketing managers, digital marketing specialists, or brand consultants. The growing need for strategic marketing professionals provides abundant career opportunities in corporate marketing departments, advertising agencies, and consulting firms.
Why Choose This Program
The Marketing Master’s program provides a comprehensive education in marketing theory and practical applications. Students gain expertise in brand management, market research, consumer behavior, and digital marketing. The program’s emphasis on real-world business scenarios and strategic decision-making ensures that graduates are ready to take on leadership roles in marketing. Specializations in areas like digital marketing and market analytics further enhance students' employability in the competitive marketing field.
Contact Information
For further information, please contact the admissions office at:
Phone: +31 20 598 5555
Email: internationalstudents@vu.nl
Address: Vrije Universiteit Amsterdam (VU Amsterdam), De Boelelaan 1105, 1081 HV Amsterdam, Netherlands
