Marketing Research and Business Analytics
The Marketing Research and Business Analytics master’s program at University of Duke offers a two-year curriculum designed to provide students with advanced knowledge in marketing analytics, consumer insights, and data-driven decision making. Students gain expertise in statistical modeling, market research techniques, predictive analytics, and digital marketing strategies while learning to apply these skills to solve complex business challenges. The program emphasizes both theoretical knowledge and practical application, preparing learners to analyze market trends, optimize marketing strategies, and support evidence-based business decisions.
Participants benefit from mentorship by experienced faculty, applied projects, and real-world case studies that integrate analytics with business strategy. The curriculum emphasizes market research, predictive analytics, consumer insights and data-driven decisions, enabling students to translate analytical findings into actionable business strategies. Through applied projects, simulations, and research exercises, learners strengthen analytical, technical, and professional skills, preparing them for impactful careers in marketing analytics and strategic business planning.
Key information
Key Facts
- Program Title: Marketing Research and Business Analytics
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: Duke University, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations in Marketing Analytics
• Introduction to Marketing Research
• Consumer Behavior and Insights
• Statistical Modeling for Business
• Seminar in Data-Driven Marketing
Semester 2 – Applied Marketing Research
• Predictive Analytics and Forecasting
• Digital Marketing Strategies
• Elective in Specialized Marketing Topic
• Applied Project / Case Study
Semester 3 – Advanced Business Analytics
• Market Segmentation and Targeting
• Marketing Metrics and ROI Analysis
• Advanced Analytical Techniques
• Research Project / Applied Study
Semester 4 – Capstone & Professional Integration
• Independent Research / Thesis
• Strategic Marketing Analytics Project
• Presentation & Portfolio Development
• Applied Analytics Project
Career Opportunities
Graduates of this program are prepared for professional roles in marketing analytics, business intelligence, consumer research, and strategic marketing. Common career paths include marketing analyst, business intelligence specialist, consumer insights manager and digital marketing strategist. Additional opportunities exist in marketing agencies, consulting firms, corporate marketing departments, and research organizations. By combining applied analytics expertise with marketing strategy, graduates are equipped to support data-driven decisions, optimize campaigns, and create impactful marketing solutions.
Why Choose This Program
This two-year master’s program is ideal for students seeking a practical and analytics-focused approach to marketing. The curriculum emphasizes market research, predictive analytics, consumer insights and applied projects, allowing learners to integrate data analysis with strategic business applications. Students engage in case studies, applied projects, and faculty-guided exercises that strengthen analytical, technical, and professional skills. The program’s comprehensive structure ensures graduates are prepared for careers in marketing analytics, business intelligence, strategic marketing, or further academic study. For those aiming to drive data-informed marketing decisions, this program provides a focused and highly practical pathway.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 (919) 684-8111
Email: admissions@duke.edu
Address: University of Duke, Durham, North Carolina, United States
