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Marketing Science
The Master of Science (MSc) in Marketing Science at University College London (UCL) is a one-year, full-time on-campus program designed to provide students with advanced knowledge in marketing strategy, data analysis, and consumer behavior. The program blends theory with practical application, focusing on how to use data-driven insights to create effective marketing strategies in a dynamic global market. Students will gain expertise in digital marketing, market research, and marketing analytics, preparing them for leadership roles in the marketing industry.
UCL’s MSc in Marketing Science offers a comprehensive curriculum, taught by industry experts, that equips students with the skills needed to succeed in modern marketing. This program is ideal for those looking to advance their careers in marketing research, consumer analytics, and strategic marketing.
Key information
Key Facts
- Program Title: Master of Science in Marketing Science
- Degree Type: Master of Science (MSc)
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 29th August 2026
- Location: University College London, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
The MSc in Marketing Science provides a solid foundation in both marketing theory and analytical methods. Students will study topics such as consumer behavior, digital marketing, and statistical analysis in marketing. The program includes practical projects, case studies, and the use of marketing software tools to develop real-world skills. A key feature of the program is the integration of advanced data analytics with marketing decision-making processes.
Career Opportunities
Graduates of the MSc in Marketing Science will be prepared for a wide range of careers in marketing, including roles in marketing analytics, consumer insights, digital marketing, and brand management. The program equips students with the analytical and strategic skills needed to excel in the marketing industry, with opportunities in various sectors, including technology, retail, finance, and consulting.
Why Choose This Program
UCL’s MSc in Marketing Science stands out for its focus on data-driven marketing strategies and the application of advanced analytics in real-world settings. The program is designed to provide students with a strong competitive edge in the marketing field, combining academic rigor with practical experience. UCL’s close ties to industry leaders and its global reputation ensure that graduates are well-positioned for success.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)20 7679 2000
Email: admissions@ucl.ac.uk
Address: University College London, Gower Street, London WC1E 6BT, United Kingdom
