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Marketing - Technology Product Marketing
The Marketing - Technology Product Marketing MBA program at the University of Wisconsin is a dynamic one-year, full-time on-campus program designed for professionals who want to specialize in the growing field of technology product marketing. In today’s fast-paced digital world, this program equips students with a blend of advanced marketing strategies and technical knowledge to effectively manage and promote technology products. Students will learn how to drive product innovation, create impactful marketing campaigns, and position technology solutions in competitive markets. The program focuses on understanding customer needs, leveraging data analytics, and mastering digital marketing tools and platforms.
Throughout the program, students will engage with real-world case studies, work on live industry projects, and gain hands-on experience through internships and collaborations with tech companies. They will also have the opportunity to learn from industry leaders and professors who are experts in digital marketing, consumer behavior, and product management. Graduates will leave the program with the skills and expertise required to lead marketing teams, manage product launches, and drive growth in the technology sector.
Key information
Key Facts
- Program Title: Marketing - Technology Product Marketing
- Degree Type: Master of Business Administration
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Application Deadline: 10 April 2026
- Location: University of Wisconsin, United States
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Semester 1 – Foundations of Marketing and Technology
- Principles of Marketing in Technology Sectors
- Product Lifecycle Management and Innovation
- Consumer Behavior and Market Research
- Digital Marketing and Analytics
Semester 2 – Advanced Technology Marketing Strategies
- Technology Product Positioning and Branding
- Managing Product Development and Go-to-Market Strategies
- Data-Driven Marketing and Customer Insights
- Marketing Strategy and Competitive Intelligence
Semester 3 – Specialized Topics in Technology Product Marketing
- Social Media and Influencer Marketing in Tech
- Agile Marketing for Technology Products
- Mobile Marketing and User Experience Design
- Managing Technology Products in Global Markets
Semester 4 – Capstone Project and Professional Development
- Marketing Capstone Project with Industry Partner
- Leadership and Team Management in Marketing
- Advanced Analytics and Marketing Metrics
- Final Presentation and Strategy Recommendations
Career Opportunities
Graduates of the Marketing - Technology Product Marketing MBA program are prepared for leadership roles in the technology marketing field. They can pursue careers as product marketing managers, brand strategists, marketing directors, or digital marketing consultants in technology companies, startups, or global enterprises. The program’s strong focus on data analytics, consumer behavior, and technology product management ensures that graduates can lead teams in launching and promoting technology solutions in a competitive marketplace. Many graduates work in industries such as software development, electronics, tech startups, and e-commerce. With a robust understanding of both marketing and technology, graduates are well-positioned to take on roles that bridge the gap between product development and customer engagement.
Why Choose This Program
The Marketing - Technology Product Marketing MBA program at the University of Wisconsin offers a cutting-edge curriculum designed to prepare students for success in the rapidly evolving tech industry. Students will gain expertise in both traditional marketing principles and modern digital marketing techniques, making them highly adaptable in the world of technology product marketing. The program offers hands-on experience through internships, industry collaborations, and a capstone project, ensuring that students graduate with practical, real-world skills. Additionally, the program benefits from a strong network of industry partnerships and faculty experts, providing students with valuable insights into the challenges and opportunities in the tech marketing landscape. Graduates will leave with the leadership skills, strategic mindset, and technical knowledge to excel in marketing technology products and drive business growth in the tech industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 608-262-2433
Email: admissions@grad.wisc.edu
Address: 217 Bascom Hall, 500 Lincoln Drive, Madison, WI 53706, USA
