Marketing with Placement

Key Facts

• Program Title: Marketing with Placement
• Degree Type: Bachelor of Science
• Duration: 4 years
• Mode of Study: Full-time, On Campus
• Application Deadline: 30 June 2026
• Location: University of Southampton, United Kingdom
• Field of Study: Marketing
• Language of Instruction: English

Program Structure

Year 1 – Foundations of Marketing

• Introduction to Marketing
• Consumer Behavior and Psychology
• Business Economics and Market Analysis
• Marketing Communications
• Principles of Business Strategy

Year 2 – Applied Marketing Strategies

• Digital Marketing and Social Media
• Marketing Research and Data Analysis
• Brand Management and Advertising
• Sales and Relationship Management
• Marketing Ethics and Sustainability

Year 3 – Placement Year

• During this year, students will gain practical, real-world experience by working in a marketing role with an industry partner. This placement year allows students to apply their marketing knowledge in a professional setting, gaining valuable insights into the workings of marketing departments, branding strategies, and consumer behavior. The placement also provides networking opportunities and enhances students' employability upon graduation.

Year 4 – Advanced Marketing and Final Project

• International Marketing and Global Markets
• Marketing Strategy and Innovation
• Advanced Digital Marketing and Analytics
• Marketing Leadership and Management
• Final Year Project/Research in Marketing

Career Opportunities

Graduates of the Marketing with Placement Bachelor of Science program have a wide range of career opportunities in marketing, advertising, brand management, digital marketing, and market research. With practical experience gained during the placement year, graduates are well-prepared for roles such as marketing manager, brand strategist, digital marketing specialist, social media manager, or market research analyst. The program’s focus on both theoretical marketing principles and hands-on industry experience ensures that graduates are highly competitive in the job market. They are also well-equipped for positions in international marketing, consultancy, and consumer goods industries. For those wishing to specialize further, the program offers an excellent foundation for postgraduate study in marketing, business management, or digital communications.

Why Choose This Program

The University of Southampton’s Marketing with Placement Bachelor of Science program provides a comprehensive education in both traditional and digital marketing techniques. The program’s unique structure allows students to gain valuable industry experience through a placement year, providing hands-on training that enhances employability and provides practical insights into marketing strategies and consumer behavior. Students will gain a solid understanding of core marketing concepts such as branding, advertising, and market analysis, while also developing advanced skills in digital marketing, social media strategies, and consumer insights. Southampton’s strong connections with industry partners, coupled with expert faculty and state-of-the-art resources, ensure that students are prepared for successful careers in the marketing sector. The program’s emphasis on professional development, industry experience, and innovative marketing practices makes it an ideal choice for those looking to thrive in a fast-paced, global marketing environment.

Contact Information

For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom