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Marketing with Study Abroad
The Marketing with Study Abroad program at the University of Bristol is a four-year Bachelor of Science (BSc) that combines marketing theory and practice with the experience of living and studying abroad. The program covers core marketing topics such as consumer behavior, market research, digital marketing, and brand management. Students will also develop strategic thinking and creative problem-solving skills, learning how to design and execute successful marketing campaigns in global markets.
The University of Bristol offers students the unique opportunity to study abroad for a year at one of its partner universities, giving them valuable international exposure to different marketing practices and cultural insights. Graduates will be well-equipped to pursue careers in digital marketing, market research, brand management, or advertising, working in multinational corporations, advertising agencies, or consulting firms.
Key information
Key Facts
Program Title: Bachelor of Science in Marketing with Study Abroad
Degree Type: Bachelor of Science (BSc)
Field of Study: Marketing
Duration: 4 Years
Mode of Study: Full-time, On Campus
Start Date: 14 January 2026
Location: University of Bristol, United Kingdom
Language of Instruction: English
Program Structure
Year 1 – Foundations of Marketing and Business
- Introduction to Marketing and Consumer Behavior
- Principles of Business and Management
- Financial Accounting for Marketers
- Market Research and Data Analysis
- Introduction to Digital Marketing and Social Media
- Business Law and Ethics
Year 2 – Core Marketing and Global Business
- Marketing Communications and Advertising
- Consumer Insights and Market Segmentation
- Brand Management and Strategy
- International Business and Global Markets
- Marketing Analytics and Performance Measurement
- Marketing Ethics and Corporate Social Responsibility
Year 3 – Study Abroad and International Marketing Experience
- Study Abroad at a Partner University (Marketing-related modules)
- International Marketing and Cross-Cultural Communication
- Global Consumer Behavior and Emerging Markets
- Language and Communication Skills for International Business
- Marketing in a Global Context: Case Studies and Strategies
- Internship or Research Project in Marketing Abroad
Year 4 – Advanced Marketing Strategy and Final Project
- Strategic Marketing Management
- Advanced Digital Marketing and E-Commerce Strategies
- Product Development and Innovation
- Leadership in Marketing Teams
- Final Year Project: Research in Marketing Strategy and Practice
Career Opportunities
Graduates of the Marketing with Study Abroad program are well-prepared for careers in global marketing, brand management, digital marketing, and strategic business development. Career opportunities include roles such as marketing manager, digital marketing strategist, brand manager, market research analyst, and global marketing consultant. Graduates can work in multinational corporations, marketing agencies, consulting firms, e-commerce platforms, and consumer goods companies. The program also provides a strong foundation for those wishing to pursue postgraduate studies in marketing, international business, or strategic management.
Why Choose This Program
The Marketing with Study Abroad program combines core marketing knowledge, international exposure, and cross-cultural communication skills, providing graduates with the expertise needed to succeed in a globalized market. The University of Bristol’s study abroad opportunity allows students to experience international marketing practices and consumer behavior in different cultural contexts. The program’s emphasis on strategic marketing, brand management, and digital marketing ensures students are well-equipped to navigate the rapidly changing landscape of modern marketing. Graduates are prepared to lead innovative marketing campaigns, expand global brand presence, and drive business success in a variety of industries worldwide.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)117 928 9000
Email: admissions@bristol.ac.uk
Address: University of Bristol, Senate House, Tyndall Avenue, Bristol BS8 1TH, United Kingdom
