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Marketing with Study Abroad in a Modern Language
The Marketing with Study Abroad in a Modern Language program at the University of Bristol is a four-year Bachelor of Science (BSc) that combines the study of marketing with immersive language training in a modern language such as French, Spanish, or German. The program focuses on marketing strategies, consumer behavior, brand management, and digital marketing, while also allowing students to develop language proficiency and cultural understanding, preparing them for international marketing roles.
The University of Bristol offers a unique opportunity for students to study abroad in a country where their chosen language is spoken, giving them valuable exposure to different cultural and business practices. Graduates will be well-prepared for careers in international marketing, digital marketing, brand management, or market research, where they can use their language skills and marketing expertise to drive business growth in global markets.
Key information
Key Facts
Program Title: Bachelor of Science in Marketing with Study Abroad in a Modern Language
Degree Type: Bachelor of Science (BSc)
Field of Study: Language Studies
Duration: 4 Years
Mode of Study: Full-time, On Campus
Start Date: 14 January 2026
Location: University of Bristol, United Kingdom
Language of Instruction: English and Modern Language
Program Structure
Year 1 – Foundations of Marketing and Language Studies
- Introduction to Marketing Principles
- Consumer Behavior and Market Research
- Introduction to a Modern Language (Spanish, French, German, etc.)
- Language and Culture in Global Marketing
- Principles of Economics
- Business Mathematics and Statistics
Year 2 – Intermediate Marketing and Language Skills
- Brand Management and Advertising
- Digital Marketing and Social Media
- Advanced Language Skills and Communication
- Global Marketing Strategies
- Marketing Research and Data Analysis
- International Business and Trade
Year 3 – Study Abroad and Advanced Marketing
- Advanced Marketing Strategy and Planning
- Cross-Cultural Marketing and International Markets
- Study Abroad Year (Placement at a partner institution)
- Language Immersion and Cultural Context
- Elective Modules in Marketing, Business, or Language
Year 4 – Specialization and Final Project
- Advanced Topics in Digital Marketing
- Marketing Analytics and Consumer Insights
- International Marketing Management
- Dissertation Preparation and Research
- Final Year Project / Dissertation
- Professional Development and Career Planning
Career Opportunities
Graduates of the BSc in Marketing with Study Abroad in a Modern Language from the University of Bristol will be well-equipped for careers in global marketing, digital marketing, advertising, and brand management. Language skills, combined with marketing expertise, open doors to international roles such as Marketing Manager, Digital Marketing Specialist, Brand Strategist, Market Research Analyst, or International Sales Manager. The program’s emphasis on both marketing theory and real-world application through the study abroad experience prepares graduates for a competitive global job market.
Why Choose This Program
The BSc in Marketing with Study Abroad in a Modern Language at the University of Bristol offers a unique blend of marketing knowledge and language proficiency, making graduates highly valuable to multinational corporations and global agencies. The study abroad component provides an immersive experience in a different cultural and business environment, enhancing both language skills and global marketing expertise. The program combines theoretical study with practical experience, ensuring students are ready to excel in international marketing careers across diverse industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)117 928 9000
Email: admissions@bristol.ac.uk
Address: University of Bristol, Senate House, Tyndall Avenue, Bristol BS8 1TH, United Kingdom
