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Marketing with Study Abroad Year
The Bachelor of Science in Marketing with Study Abroad Year at the University of Southampton is designed to equip students with essential marketing skills and global perspectives. This four-year, full-time program covers core marketing principles, digital marketing, branding, consumer behavior, and strategic marketing, with the added benefit of a year abroad to immerse students in international marketing environments.
On-campus learning includes case studies, group projects, and digital marketing simulations, while the year abroad provides practical exposure to global marketing strategies. Graduates are well-prepared for careers in marketing, advertising, brand management, and digital marketing across various industries worldwide.
Key information
Key Facts
- Program Title: Marketing with Study Abroad Year
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 30 June 2026
- Location: University of Southampton, United Kingdom
- Field of Study: Marketing
- Language of Instruction: English
Program Structure
Year 1 – Foundations in Marketing and Business
• Principles of Marketing and Consumer Behaviour
• Introduction to Business Management and Economics
• Quantitative Methods and Data Analysis for Business
• Elective Modules in Digital Marketing, Communications, or Entrepreneurship
Year 2 – Intermediate Marketing and Strategy
• Marketing Research and Analytics
• Brand Management and Advertising
• Strategic Marketing and Business Development
• Elective Modules in International Marketing, E-commerce, or Social Media Strategy
Year 3 – Study Abroad Year
• Academic Study at a Partner University Abroad
• Exposure to International Marketing Practices and Business Cultures
• Independent Projects or Research in Marketing Contexts
• Networking and Professional Development Opportunities
Year 4 – Advanced Marketing and Capstone Project
• Marketing Strategy, Innovation, and Consumer Insights
• Dissertation / Independent Research Project in Marketing
• Digital Marketing Technologies and Data-Driven Marketing
• Professional Skills, Presentation, and Portfolio Development
Career Opportunities
Graduates of this program are well-prepared for careers in marketing, brand management, advertising, digital marketing, market research, public relations, and business consultancy. The program develops analytical, strategic, creative, and communication skills, enabling roles such as marketing executive, brand manager, digital marketing analyst, research consultant, or communications specialist. Graduates can also pursue postgraduate study in marketing, business analytics, consumer behaviour, or international business, allowing further specialization in global marketing strategy, data-driven marketing, or marketing innovation. The degree equips students to understand consumer behaviour, implement marketing campaigns, and contribute effectively to business growth in diverse industries.
Why Choose This Program
This Bachelor of Science at the University of Southampton combines core marketing education with a study abroad year, offering students the opportunity to gain international exposure and practical experience in global marketing contexts. The program emphasizes research-led learning, real-world application, and professional development, preparing graduates for careers in dynamic, global, and technology-driven marketing environments. With access to expert faculty, industry connections, and opportunities for applied projects abroad, students develop the knowledge and skills to analyze markets, innovate strategies, and thrive in international business and marketing roles.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)23 8059 5000
Email: admissions@soton.ac.uk
Address: University of Southampton, Highfield, Southampton, SO17 1BJ, United Kingdom
