.webp&w=3840&q=75)
Master of Data Science (Social Analytics)
The Master of Science in Data Science (Social Analytics) at Durham University is designed for students interested in applying data science techniques to social science research. This one-year program focuses on the analysis of social data, including large datasets, to understand societal trends, behaviors, and patterns. Students will gain expertise in statistical analysis, data modeling, and social research methodologies.
Through a combination of technical coursework and hands-on data analysis, students will develop the skills necessary to work in sectors such as public policy, social research, and market analysis. Graduates will be well-equipped to apply data-driven insights to solve social problems and inform decision-making in both private and public sectors.
Key information
Key Facts
- Program Title: Master of Data Science (Social Analytics)
- Degree Type: S. Master
- Duration: 1 year
- Mode of Study: Full-time, On Campus
- Start Date: 31st July 2026
- Language of Instruction: English
- Location: University of Durham, United Kingdom
Program Structure
Semester 1 – Core Data Science and Social Analytics
- Introduction to Data Science
- Social Media Analytics
- Statistical Methods for Social Research
- Data Visualization and Communication
- Ethics in Data Science and Social Research
Semester 2 – Advanced Social Analytics and Applied Research
- Predictive Analytics for Social Data
- Machine Learning in Social Sciences
- Social Network Analysis
- Big Data in Sociology
- Dissertation Preparation
Career Opportunities
Graduates of the MSc in Data Science (Social Analytics) from Durham University are prepared for roles that combine data science with social research. Career opportunities include positions in data analysis, social research consultancy, public policy analysis, and market research. Many graduates pursue careers in government agencies, NGOs, social media companies, research institutions, and consulting firms. With expertise in both data science and social analytics, you will be well-equipped to analyze and interpret social trends, influence policy, and drive data-informed decision-making in a variety of sectors.
Why Choose This Program
Durham University’s MSc in Data Science (Social Analytics) offers a unique combination of data science techniques and social science insights, preparing you to tackle complex social issues using data-driven approaches. The program focuses on both the technical aspects of data science and its application to social research, ensuring that graduates are ready to address real-world challenges. The program’s focus on predictive analytics and social network analysis equips you with the skills to make impactful contributions to research and policy development. With hands-on learning, industry connections, and access to cutting-edge tools, you will be well-prepared for a career in social analytics and data science.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)191 334 2000
Email: admissions@durham.ac.uk
Address: University of Durham, Durham, DH1 3LE, United Kingdom
