

The Bachelor’s in Media and Entrepreneurship is a three-year, full-time on-campus programme within Entrepreneurship that focuses on combining media studies with entrepreneurial thinking, innovation, and business development in creative industries. The programme explores how media-driven ideas can be transformed into sustainable business models and innovative ventures.
With a strong innovation focus, students develop expertise in entrepreneurship, media production, and business strategy, enabling them to create and manage projects in dynamic media and digital environments. Linnaeus University provides a practice-oriented and interdisciplinary learning environment that prepares graduates for careers in entrepreneurship, media business development, and creative industry innovation across both startups and established organizations.
Year 1 – Foundations of Media and Entrepreneurship
• Introduction to Media Studies and Communication
• Entrepreneurial Thinking and Innovation
• Media Industries and Market Dynamics
• Research Methods in Media and Entrepreneurship
Year 2 – Advanced Media and Entrepreneurship
• Digital Media and Online Entrepreneurship
• Marketing and Branding for Start-ups
• Business Models in the Media Industry
• Elective Modules in Media and Entrepreneurship
Year 3 – Specialized Media and Entrepreneurship
• Media Start-ups and Business Development
• Content Creation and Distribution Strategies
• Scaling and Managing a Media Business
• Fieldwork/Research Project in Media and Entrepreneurship
Graduates of the Media and Entrepreneurship program are prepared for careers in media management, digital entrepreneurship, and content creation. They can work as media entrepreneurs, content managers, digital media strategists, and startup founders. The growing digital economy and demand for creative content across platforms create strong career prospects for graduates. Graduates often work in media organizations, digital agencies, startups, and entertainment companies, developing and managing media content and digital platforms.
The Media and Entrepreneurship program combines business entrepreneurship with media and digital content management. Students gain expertise in content creation, media marketing, and digital entrepreneurship, preparing them for roles in the media industry and digital startups. The program’s interdisciplinary approach ensures that graduates are well-equipped to build successful media enterprises and navigate the evolving digital landscape.
For further information, please contact the admissions office at:
Phone: +46 772 28 80 00
Email: info@lnu.se
Address: Linnaeus University, Universitetsplatsen 1, 351 95 Vaxjo, Sweden