Media and Public Engagement
The Master of Science in Media and Public Engagement at the University of Bremen is a full-time international graduate program designed for students interested in the intersection of media, communication, and public outreach. Spanning four semesters, the program equips students with the skills to analyze, design, and implement effective media strategies that engage diverse audiences across science, culture, and society. Emphasis is placed on critical media studies, public communication, digital storytelling, and the evaluation of media impact, combining theoretical knowledge with practical projects.
Taught entirely in English, the program prepares graduates for careers in science communication, journalism, public relations, policy engagement, media consultancy, and educational outreach. Students benefit from hands-on experience, collaborative projects, and access to Bremen’s network of research institutions and media organizations, enabling them to apply innovative communication strategies in a global context.
Key information
Key Facts
- Degree: Master of Science (M.Sc.)
- Standard period of study: 4 semesters
- Location: Bremen
- Study Type: Graduate (full-time, international)
- Admission semester: Winter semester only
- Area of study: Media Studies
- Admission modus: Without admission restriction
- Main language: English
Program Structure
Semester 1 – Foundations
- Introduction to Media Studies and Public Engagement
- Principles of Communication and Audience Analysis
- Digital Media Tools and Techniques
- Research Methods in Media Studies
Semester 2 – Applied Media & Communication
- Strategic Science and Public Communication
- Social Media and Digital Storytelling
- Media Production and Content Creation
- Project I: Media Campaign or Outreach Initiative
Semester 3 – Specialization & Advanced Practice
- Evaluation of Media Impact and Engagement Strategies
- Collaborative Media Projects with Public Institutions
- Advanced Techniques in Science and Cultural Communication
- Project II: Industry-Partnered Media Initiative
Semester 4 – Master’s Thesis & Final Project
- Independent Research or Creative Thesis
- Production of a Media Campaign or Public Engagement Project
- Presentation & Portfolio Development
Career Opportunities
Graduates of the Master of Science in Media and Public Engagement program are prepared for a wide range of roles in media, communication, and public outreach. Career paths include science communicator, public relations specialist, media consultant, policy advisor, journalist, and digital content strategist. The program equips students with practical skills, critical thinking, and experience in designing and implementing media strategies that effectively engage diverse audiences.
Why Choose This Program
The MSc in Media and Public Engagement at the University of Bremen combines academic rigor with hands-on training in media production, communication strategies, and public engagement. Students benefit from project-based learning, interdisciplinary coursework, and access to Bremen’s research institutions and media networks, allowing them to apply theoretical knowledge in real-world contexts.
This program’s strength lies in its international orientation, practice-focused curriculum, and focus on impactful communication, preparing graduates to succeed in both national and global media landscapes.
Contact Information
University of Bremen – Student Advisory Service (ZSB)
Bibliothekstraße 1
28334 Bremen, Germany
Tel: +49 421 218-61160
Fax: +49 421 218-4769
Email: studberat@uni-bremen.de
International Office – University of Bremen
Bibliothekstraße 1
28359 Bremen, Germany
Tel: +49 421 218-60360
Fax: +49 421 218-60370
Email: internationales@uni-bremen.de
Department of Media Studies – Programme Contact
University of Bremen
Klagenfurther Straße
28359 Bremen, Germany
Tel: +49 421 218-65004
Email: medienstudium@uni-bremen.de
