Media Management
The Bachelor of Science in Media Management is a four-year, full-time undergraduate program that prepares students to lead and innovate in today’s dynamic media landscape. Combining business acumen with deep media literacy, the program provides comprehensive training in media operations, audience analytics, marketing strategy, digital content management, and financial planning within the media industry. Students gain a solid foundation in both traditional and emerging platforms, equipping them to navigate and influence the complex relationship between content creation, technology, and business goals.
Courses integrate real-world case studies, media technology labs, and collaborative projects that mirror professional environments. From managing broadcasting channels to overseeing digital streaming services and social platforms, students are exposed to the full spectrum of media enterprises. Emphasis is also placed on leadership, ethics, and legal frameworks, empowering graduates to take on roles that require strategic thinking, innovation, and responsible decision-making. Throughout their studies, students work closely with faculty and industry professionals, building a strong network and a competitive portfolio.
Key information
Key Facts
- Program Title: Media Management
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Year 1 – Foundations of Media and Business
• Introduction to Media Industries
• Principles of Marketing
• Business Communication
• Media and Society
Year 2 – Operational Skills and Strategy
• Media Production Management
• Financial Accounting
• Audience Measurement and Analytics
• Media Law and Ethics
Year 3 – Digital Media and Innovation
• Digital Marketing Strategy
• Multimedia Content Management
• Entrepreneurship in Media
• Research Methods in Media
Year 4 – Advanced Projects and Leadership
• Strategic Media Planning
• Media Management Capstone
• Leadership in Creative Industries
• Internship or Industry Practicum
Career Opportunities
Graduates of the Media Management program are equipped for diverse careers in media planning, broadcasting, digital content operations, advertising, public relations, and corporate communications. They often secure roles such as media managers, content strategists, marketing coordinators, programming directors, and production supervisors across television, radio, streaming services, and digital publishing. With their blend of strategic business knowledge and media expertise, alumni are well-positioned to manage cross-platform campaigns, lead media startups, or consult for major entertainment firms. Many also pursue advanced degrees in media studies, business, or communications to further specialize in the evolving global media market.
Why Choose This Program
This program offers a strategic and hands-on education for those seeking to shape the future of media from a business perspective. It stands out by combining media theory with applied management practices, allowing students to understand not only how media is produced, but how it is financed, distributed, and consumed. Through access to cutting-edge tools, internship placements, and project-based learning, students gain a competitive edge in an industry that demands adaptability and foresight. Whether aspiring to lead content teams, manage brand strategies, or build the next digital platform, this program provides the essential foundation for long-term success in media-driven industries.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
