Media Management
The Media Management Master of Science program at the University of Miami offers a comprehensive, two year curriculum designed for students seeking advanced expertise in managing media organizations, digital platforms, and strategic communication initiatives. The program emphasizes both theoretical understanding and practical application, preparing learners to navigate the rapidly evolving media landscape and address challenges in content production, distribution, and audience engagement. Students gain expertise in media strategy, digital content management, organizational leadership, and audience analytics, equipping them to lead media organizations and implement innovative solutions in a competitive industry.
Throughout the program, students engage in case studies, applied projects, research initiatives, and industry collaborations that enhance analytical, managerial, and strategic skills. The curriculum emphasizes leadership, ethical decision making, and data driven insights, allowing graduates to develop comprehensive media strategies, manage cross functional teams, and optimize operations across platforms. By combining media management theory with hands on experience, the program ensures learners are prepared for diverse careers in broadcasting, digital media, entertainment, and corporate communications, providing a foundation for both professional growth and industry impact.
Key information
Key Facts
- Program Title: Media Management
- Degree Type: Master of Science
- Duration: 2 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 15 July 2026
- Location: University of Miami, United States
- Field of Study: Media Management
- Language of Instruction: English
Program Structure
Semester 1 - Foundations in Media Management
• Media Industry Analysis
• Digital Communication Strategies
• Organizational Behavior in Media
• Research Methods in Media Management
Semester 2 - Content and Audience Strategies
• Media Production and Distribution
• Audience Engagement and Analytics
• Strategic Marketing for Media
• Electives in Specialized Media Topics
Semester 3 - Advanced Media Operations
• Leadership and Project Management in Media
• Digital Transformation and Innovation
• Financial and Resource Management
• Elective Modules in Media Strategy
Semester 4 - Capstone Project and Professional Integration
• Master’s Capstone Project in Media Management
• Strategic Media Planning and Execution
• Professional Portfolio Development
• Industry Collaboration and Networking
Career Opportunities
Graduates of this program are prepared for leadership, strategic, and analytical roles within media and communication industries. Career paths include positions in broadcasting management, digital media strategy, entertainment production, corporate communications, and media consulting, where professionals lead teams, develop content strategies, and optimize operations for diverse audiences. Alumni may also pursue roles in emerging media platforms, advertising agencies, content distribution companies, or nonprofit media organizations, contributing to innovation, audience engagement, and organizational growth. The program equips students with managerial, analytical, and technological skills necessary to succeed in the fast paced and dynamic media environment.
Why Choose This Program
Students seeking a program that combines strategic media leadership, digital content expertise, audience analytics, and professional project experience will find this degree highly valuable. Its four semester structure allows learners to progress from foundational concepts to applied media management projects and capstone completion. The program offers mentorship from experienced faculty, opportunities for hands on industry collaborations, and access to real world media challenges, fostering both professional growth and career readiness. It is ideal for individuals aiming to advance careers in media management, digital strategy, or corporate communications while building the skills to lead and innovate in a rapidly changing industry.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
