Psychology in Game Design and Digital Innovation
The Psychology in Game Design and Digital Innovation Master’s program at the University of Surrey explores the intersection of psychological principles and digital technology, focusing on how human behavior can be shaped through game design, interactive media, and digital innovation. This one-year, full-time program covers essential topics such as human-computer interaction, user experience (UX) design, cognitive psychology, and the psychology of gaming, preparing students for careers at the cutting edge of digital entertainment and innovation.
Graduates will gain the knowledge to design engaging digital experiences while understanding the psychological factors that influence user behavior, making this program ideal for those interested in roles in game design, interactive media, and UX research.
Key information
Key Facts
- Program Title: Master of Science in Psychology in Game Design and Digital Innovation
- Degree Type: Master of Science
- Duration: 1 Year
- Mode of Study: Full-time, On-campus
- Application Deadline: 15th July 2026
- Location: University of Surrey, United Kingdom
- Field of Study: Psychology
- Language of Instruction: English
Program Structure
The Psychology in Game Design and Digital Innovation program integrates psychology with the latest digital technologies and game design techniques. Students will explore topics such as behavioral psychology, game mechanics, user interface (UI) design, and cognitive factors in gaming. The program emphasizes both theoretical knowledge and practical application, with hands-on projects and real-world case studies, ensuring students can design and optimize interactive experiences that resonate with users.
Career Opportunities
Graduates of the Psychology in Game Design and Digital Innovation program will be well-prepared for careers in game design, digital innovation, UX research, and interactive media development. Career opportunities include game designer, UX/UI researcher, user experience consultant, game developer, and digital product designer, with opportunities across the gaming, tech, and entertainment industries.
Why Choose This Program
The Psychology in Game Design and Digital Innovation program at the University of Surrey offers a unique approach to understanding the psychological drivers behind user engagement in digital environments. With a strong foundation in both psychology and digital innovation, students will be well-equipped to shape the future of gaming, interactive media, and technology design.
Contact Information
For further information, please contact the admissions office at:
Phone: +44 (0)1483 300800
Email: contentedite@surrey.ac.uk
Address: University of Surrey, Guildford, Surrey GU2 7XH, United Kingdom
