Public Relations
The Public Relations Bachelor of Science program at the University of Miami offers a four year curriculum designed for students interested in building strategic communication skills, managing organizational reputation, and influencing public perception. The program emphasizes media relations, digital communication, writing, and campaign management, preparing learners to develop and implement effective public relations strategies across diverse industries. Students gain expertise in strategic communication, media relations, crisis management, brand storytelling, and digital media strategy, equipping them to manage messaging, cultivate relationships, and enhance organizational impact.
Throughout the program, students engage in practical projects, campaigns, internships, and research that integrate theoretical knowledge with professional application. The curriculum covers public relations theory, communication strategies, media ethics, campaign planning, and social media management, providing opportunities to build professional portfolios and gain hands-on experience. By combining classroom instruction with experiential learning, the program prepares graduates for careers in public relations, corporate communications, media consulting, and nonprofit advocacy, while also offering a strong foundation for graduate studies in communication, marketing, or strategic management.
Key information
Key Facts
- Program Title: Public Relations
- Degree Type: Bachelor of Science
- Duration: 4 years
- Mode of Study: Full-time, On Campus
- Application Deadline: 05 January 2026
- Location: University of Miami, United States
- Field of Study: Public Relations
- Language of Instruction: English
Program Structure
Year 1 - Foundations in Public Relations
• Introduction to Public Relations
• Principles of Communication
• Writing for Media and PR
• Digital Media Fundamentals
Year 2 - Core Public Relations Studies
• Media Relations and Press Management
• Branding and Marketing Communication
• Social Media Strategy and Analytics
• Electives in Communication or PR
Year 3 - Advanced Public Relations Practices
• Crisis Communication and Reputation Management
• Campaign Planning and Execution
• Public Relations Research Methods
• Collaborative Projects and Case Studies
Year 4 - Capstone and Professional Integration
• Senior PR Campaign Project or Portfolio
• Advanced Topics in Strategic Communication
• Internship or Applied Industry Experience
• Professional Development and Career Preparation
Career Opportunities
Graduates of this program are prepared for professional roles in public relations, corporate communications, media management, marketing, and nonprofit advocacy. Career paths include positions in public relations agencies, corporate communications departments, media and consulting firms, nonprofit organizations, and digital marketing companies, where professionals craft campaigns, manage brand reputation, and implement strategic communication initiatives. Alumni may also pursue graduate studies in communication, public relations, marketing, or business management, contributing to strategic communication, media planning, and organizational effectiveness. The program equips students with professional, analytical, and creative skills necessary to succeed in a dynamic communications landscape.
Why Choose This Program
Students seeking a program that combines strategic communication skills, media and digital expertise, creative storytelling, and professional portfolio development will find this degree highly valuable. Its four year structure allows learners to progress from foundational concepts to advanced campaign management, applied research, and a senior capstone project. The program provides mentorship from experienced faculty, access to professional communication tools, and opportunities for internships and applied projects, fostering both intellectual growth and career readiness. It is ideal for individuals aiming to pursue careers in public relations, corporate communications, media strategy, or graduate studies in communication and marketing.
Contact Information
For further information, please contact the admissions office at:
Phone: +1 305 284 2000
Email: admissions@miami.edu
Address: University of Miami, 1320 S Dixie Hwy, Coral Gables, FL 33146, United States
