

The Master of Arts in Recreation, Sport and Tourism with a focus on Sports Management is a one and a half year part time online program designed for professionals who want to develop leadership and management skills within sports, recreation and tourism industries. The curriculum combines theoretical knowledge with practical application, enabling learners to analyze market trends, design programs and manage organizations effectively. Students gain expertise in sports management, event planning, tourism development and organizational leadership, equipping them to navigate complex challenges in dynamic recreational and tourism environments. The program structure balances rigorous academic content with flexible online learning, allowing students to apply concepts directly to professional contexts while building advanced managerial competencies.
The program also emphasizes interdisciplinary learning by connecting sports, recreation, tourism, business strategy and leadership. Students engage in case studies, project based assignments, virtual seminars and collaborative research guided by experienced faculty. Access to professional networks, industry resources and applied tools enhances practical skills and career readiness. By the end of the program, graduates develop competencies in strategic planning, program evaluation, leadership development and data informed decision making, preparing them for influential roles in sports, recreation and tourism sectors.
Semester 1 - Foundations in Sports Management
• Principles of Recreation and Sports Management
• Tourism and Event Management
• Organizational Leadership in Sports
• Research Methods in Recreation and Tourism
Semester 2 - Applied Management Practices
• Strategic Planning and Program Development
• Marketing and Financial Management in Sports
• Leadership and Team Development
• Independent Research Project or Professional Portfolio
Semester 3 - Advanced Sports and Tourism Management
• Policy and Governance in Recreation and Tourism
• Data Analysis and Performance Evaluation
• Capstone Project in Sports or Tourism Management
• Elective Modules in Management or Marketing
Graduates of this program are prepared for professional roles in sports organizations, recreation programs, tourism boards and related management positions where strategic planning, program development and organizational leadership are essential. Many work in sports clubs, tourism agencies, recreation centers and event management firms, overseeing operations, marketing and strategic initiatives. Additional opportunities exist in policy planning, consulting, research, and entrepreneurship in sports and tourism sectors. The program’s emphasis on applied practice, leadership development and industry relevant skills equips graduates to drive organizational success, enhance participant experiences and implement innovative programs.
Students choose this program because it combines strategic management training, applied industry experience, leadership development and research informed practice, providing a strong foundation for careers in sports, recreation and tourism. The curriculum emphasizes practical application, project based learning and analytical skills while offering flexible online study for working professionals. With guidance from experienced faculty, access to industry resources and exposure to real world management challenges, students strengthen both professional competence and strategic insight. This program is particularly appealing to individuals who aim to lead sports organizations, manage tourism initiatives and develop innovative recreation programs.
For further information, please contact the graduate admissions office at:
Phone: 217-333-0035
Email: grad@illinois.edu
Address: The Graduate College, 507 East Green Street, Suite 101, MC-434, Champaign, IL 61820, United States